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Analytics Tracking Setup

Plan, name, and audit website and app event tracking for GA4 and Google Tag Manager

Source Download skill
Repository
sickn33/agentic-awesome-skills
Stars
49,023
Licence
MIT
Files
5 files

What it does

Once installed, the agent follows a structured analytics approach when you ask about tracking. It asks what decisions the data will inform, drafts a tracking plan with consistent event names and properties, and gives examples for GA4 (gtag) and Google Tag Manager data layers. It also helps design UTM campaign tags, offers a validation checklist for testing, and flags privacy and consent considerations. It does not run any code itself; it produces guidance and snippets for you to implement.

Great for

  • Marketing teams setting up conversion tracking on a website
  • Developers adding GA4 or GTM events to a product
  • Analysts auditing messy event names or UTM conventions

Skip it if

  • Legal or compliance sign-off: the skill states technical setup cannot certify privacy compliance, so a lawyer or consent specialist must review consent and retention choices
  • Teams needing a non-Google analytics stack, since the references focus on GA4 and GTM

Try asking

  • “Create a tracking plan for my SaaS signup and checkout funnel”
  • “Audit my GA4 events and suggest consistent naming”
  • “Design UTM parameters for our spring email and paid social campaigns”
  • “Show me how to push a form_submitted event through the GTM data layer”
Step-by-step guide: how to use Analytics Tracking SetupInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 5 original files, the MIT licence and an attribution note.

    analytics.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip analytics.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip analytics.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Give the agent your key conversions and the decisions they will drive before asking for events, so the plan stays focused.
  • Ask it to check for an existing product-marketing context file; it will reuse that background if present.
  • Test every snippet in GA4 DebugView or GTM Preview Mode before publishing, and have consent handling reviewed by someone accountable.

What's inside

  • evals/evals.json
  • references/event-library.md
  • references/ga4-implementation.md
  • references/gtm-implementation.md
  • SKILL.md

Redistributed unmodified from sickn33/agentic-awesome-skills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.