Guide · Agent skill
How to use the Analytics Tracking Setup agent skill
Updated · written with AI from the project's own documentation and checked against our catalogue data
The analytics agent skill is a set of instructions that makes your AI agent follow a structured approach when you ask it to set up, improve or audit analytics tracking. It is aimed at marketing teams adding conversion tracking to a website, developers adding GA4 or Google Tag Manager events to a product, and analysts cleaning up event names or UTM conventions. After this guide you will know what the skill does, how to install it, how to phrase requests so it activates, and what to check before you put any output on a live site.
Analytics Tracking Setupsickn33/agentic-awesome-skills · MIT Download the skill Quick start
- 1Download the ZIP. Get the analytics skill ZIP from the page where you found this tutorial.
- 2Unzip into a skills folder. Place the analytics folder in ~/.claude/skills/ for personal use, or in your project's .claude/skills/ folder.
- 3Or upload it in the Claude apps. In the Claude apps, go to Settings → Capabilities → Skills and upload the skill.
- 4Prepare your context. Note your key conversions, tools in use, and any consent rules. Add a product-marketing context file if you have one.
- 5Ask a natural question. Describe the tracking task in plain language, such as a tracking plan or UTM design request.
- 6Answer the assessment questions. The agent asks what decisions the data informs and what is already tracked. Answer these before implementation.
- 7Validate before you trust the data. Use GA4 DebugView and GTM Preview Mode, then work through the validation checklist.
What is an agent skill and what does this one make the agent do?
An agent skill is a folder containing a SKILL.md file and supporting reference files. When a skill is installed, the agent can load these instructions when a request matches the skill's description. This skill's description is: when the user wants to set up, improve, or audit analytics tracking and measurement.
Once active, the agent starts by asking what decisions the data will inform and what the key conversions are. It then drafts a tracking plan with consistent event names and properties, gives examples for GA4 (gtag) and Google Tag Manager data layers, helps design UTM campaign tags, offers a validation checklist for testing, and flags privacy and consent considerations.
The skill does not run any code itself. It produces guidance and snippets that you or your developers implement.
- Tracking plan with event names, properties, triggers and notes
- Event naming guidance, such as object-action names like signup_completed
- GA4 gtag.js event examples and GTM data layer push examples
- UTM parameter structure and naming rules
- Testing checklist and common issues to check
- Privacy and consent considerations to pass to a reviewer
Install the analytics skill from the ZIP
Download the ZIP for this skill from the page where you found this tutorial. Unzip it so the analytics folder (containing SKILL.md, references/ and evals/) sits in one of these locations:
There are two options. For a personal skill available across your projects, unzip into ~/.claude/skills/. For a skill that only applies to one project, unzip into that project's .claude/skills/ folder.
If you use the Claude apps instead, you can upload the skill under Settings → Capabilities → Skills.
- Personal: ~/.claude/skills/analytics/
- Project only: .claude/skills/analytics/ inside your project folder
- Claude apps: Settings → Capabilities → Skills, then upload
~/.claude/skills/analytics/SKILL.mdHow do you trigger the skill with a natural request?
You do not need a special command. Describe the analytics task in plain language. The skill's description covers setting up, improving or auditing tracking and measurement, so requests on those topics are the ones it is meant to match.
The source lists these kinds of requests as ones that suit it: analytics setup, tracking plans, event validation, GA4 or GTM configuration, and UTM design. Mention your tools if you have them, because the skill's first questions ask which tools you use and who will implement the work.
- "Help me set up conversion tracking for our demo request form."
- "Draft a tracking plan for our signup and onboarding flow."
- "Audit our event names. They are inconsistent across the site."
- "Design UTM tags for our spring email and paid social campaigns."
- "Give me a GTM data layer push for a successful checkout."
What should you provide so the output is useful?
The skill checks for product marketing context first. If a file exists at .agents/product-marketing.md, or .claude/product-marketing.md, or the older product-marketing-context.md, the agent reads it before asking questions. Keeping such a file up to date saves time.
Expect questions about your business context, current tracking, and technical stack. The source asks: what decisions will this data inform, what are the key conversions, what tracking exists, what tools are in use, and whether there are privacy or compliance requirements. Who implements the work (developers or marketing) is also asked.
- The decisions the data should support
- Your key conversions (for example, demo_requested)
- Existing tracking and tools
- Your stack and who will implement
- Any consent or privacy rules that already apply
Read the output and implement it safely
Treat the output as a draft. The skill recommends validating implementation before trusting data. Its testing tools include GA4 DebugView for real-time event monitoring, GTM Preview Mode for testing triggers before publishing, and browser extensions such as Tag Assistant and dataLayer Inspector.
Work through the validation checklist: events fire on the correct triggers, property values populate, there are no duplicate events, tracking works across browsers and mobile, conversions are recorded correctly, and no PII leaks into properties.
- Confirm events fire on the correct triggers
- Check property values populate correctly
- Look for duplicate events, including from multiple containers
- Test in browsers and on mobile
- Confirm conversions record correctly
- Check that no personal data is being sent
Safety notes: scripts, network and privacy
This skill runs no scripts and uses no network access, according to its listing. Its output is text and code snippets that you review and deploy yourself.
Privacy is the area that needs a human. The skill says technical setup alone cannot certify compliance, and that jurisdictions, purposes and exemptions differ. A lawyer or consent specialist should review consent and retention choices. The skill also warns against PII in analytics properties and advises reviewing consent mode choices against your approved policy.
- No scripts are run by the skill
- No network use by the skill
- Legal or consent review is required for compliance decisions
- Avoid personal data in event properties
- Set data retention and consider user deletion capabilities
What people use it for
- Drafting a tracking plan that lists events, properties, triggers and notes for a marketing site
- Choosing consistent event names such as signup_completed and cta_hero_clicked across a product
- Writing GA4 gtag event snippets and GTM data layer pushes for a form or purchase
- Designing UTM tags with lowercase, consistent names for email and paid campaigns
- Auditing messy event names and UTM conventions and producing a cleanup plan
Frequently asked questions
Is the analytics agent skill free?
The skill is listed under the MIT licence, and the licence source is linked from the skill's metadata. Check the LICENSE file in the source repository for the exact terms before reuse.
Do I need Google Analytics 4 to use it?
The skill's listing says GA4 needs a property and data stream for implementation, and GTM needs a container if you use it. The references focus on GA4 and GTM, so a non-Google analytics stack is not well covered.
Does the skill install code or run scripts on my site?
No. The listing says it runs no scripts and uses no network access. It produces guidance and snippets that you implement yourself.
Where do I put the skill folder?
Unzip it into ~/.claude/skills/ for personal use or into a project's .claude/skills/ folder for one project. In the Claude apps you can upload it under Settings → Capabilities → Skills.
Can the skill confirm my tracking is GDPR or privacy compliant?
No. The skill states that technical setup cannot certify compliance. Have a lawyer or consent specialist review consent and retention choices.
How does it compare with doing analytics setup by hand?
The skill gives you a structured starting point: a tracking plan, naming rules, snippets and a test checklist. You still need to verify everything in GA4 DebugView or GTM Preview before relying on the data.
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Our verdict
Use this skill if you are a marketer, developer or analyst who needs a structured tracking plan, consistent GA4 or GTM event examples, and UTM conventions, and you can test the output yourself. Pick something else if you need legal or compliance sign-off, or if your analytics stack is not Google Analytics 4 or Google Tag Manager.
Download the skill