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Paid Media Ad Plan

Builds a structured paid-advertising strategy covering channels, budget, audiences, creative and measurement

Source Download skill
Repository
AgriciDaniel/claude-ads
Stars
10,667
Licence
MIT
Files
13 files

What it does

Once installed, the agent can turn a rough advertising goal into a full paid-ads plan. It works through the business objective, customer, offer, conversion values, budget constraints and regulated categories, then decides which channels to use or skip, and lays out campaign structure, audiences, budget pacing, creative, measurement, experiments, approvals and a rollout timeline. Every action gets an owner, timing, guardrail and rollback condition. The plan is advisory only and does not change any ad account by itself.

Great for

  • Marketers or founders planning paid search, paid social or multi-channel campaigns
  • Small teams that need a structured media plan without an agency
  • Agencies drafting client plans from industry templates (e.g. SaaS, e-commerce, healthcare, real estate)

Skip it if

  • Teams expecting the agent to launch or edit live ad accounts: the skill only produces a plan, and account changes depend on separate mutation gates in the wider toolkit
  • Regulated categories such as healthcare, finance or real estate where ad rules are strict; the plan should be reviewed by a compliance specialist before use
  • Channels outside the supported platform set, which the skill treats as research leads needing current evidence

Try asking

  • “Create a paid media plan for a B2B SaaS launching a new product with a $30k monthly budget”
  • “Draft a PPC strategy and channel mix for a local service business in two cities”
  • “Build a campaign architecture and measurement plan for an e-commerce brand moving into paid social”
  • “Give me an advertising roadmap for the next quarter with budget pacing and test plan”
Step-by-step guide: how to use Paid Media Ad PlanInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 13 original files, the MIT licence and an attribution note.

    ads-plan.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip ads-plan.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip ads-plan.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Provide real account data, conversion history and economics so the plan can use evidence rather than assumptions; with missing history it will label confidence low and emphasise testing
  • Choose the matching industry template file (e.g. saas.md, ecommerce.md) by naming your sector so benchmarks and risks are relevant
  • Treat the output as a draft to review with a media buyer before any budget is spent

What's inside

  • assets/agency.md
  • assets/b2b-enterprise.md
  • assets/ecommerce-creative.md
  • assets/ecommerce.md
  • assets/finance.md
  • assets/generic.md
  • assets/healthcare.md
  • assets/info-products.md
  • assets/local-service.md
  • assets/mobile-app.md
  • assets/real-estate.md
  • assets/saas.md
  • SKILL.md

Redistributed unmodified from AgriciDaniel/claude-ads under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.