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Ad Budget and Bidding Planner

Plans and reviews paid-ad budgets, bidding, pacing and reallocation decisions with explicit risk checks

Source Download skill
Repository
AgriciDaniel/claude-ads
Stars
10,667
Licence
MIT
Files
1 file

What it does

Once installed, the agent approaches ad spending decisions the way a careful media planner would. It works through margin, cash limits, sales capacity, attribution doubts and seasonality before recommending where money should go, and it shows the formulas and assumptions behind break-even points and sensitivity cases. Its output is a concrete plan listing the platform or campaign, amount, timing, owner, guardrails, success measure and a rollback trigger. It also warns that popular rules of thumb like a 70/20/10 split or fixed CPA multiples are only starting points, not proof that a change is safe.

Great for

  • Marketing managers deciding how to split a monthly paid-media budget across platforms
  • Performance marketers planning whether to scale a campaign or cut spend
  • Small business owners who need a clear break-even and ROAS target before increasing ad spend
  • Analysts who want a documented rationale for budget changes

Skip it if

  • Automatically moving real money: the skill only plans and reviews, and any spend change is still made by a person or another tool, so errors in its inputs can cost real budget
  • Precise forecasting or heavy calculations: the description points to a separate ads-math skill for those, so this skill alone may give shallow numbers
  • Platforms or businesses without reliable conversion data, since its conclusions depend on attribution quality it can only flag as uncertain

Try asking

  • “Plan how to split a $50,000 quarterly budget across Google, Meta and LinkedIn given our gross margin and sales capacity”
  • “Review whether we should scale our best campaign by 30% or hold, and what would trigger a rollback”
  • “Calculate our break-even ROAS and show sensitivity cases if conversion rates drop 15%”
  • “Set up a pacing plan for the holiday season with guardrails and owners for each campaign”
Step-by-step guide: how to use Ad Budget and Bidding PlannerInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 1 original files, the MIT licence and an attribution note.

    ads-budget.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip ads-budget.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip ads-budget.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Provide real figures: gross margin, average order value, current spend by platform, and conversion data with the time window, so the agent can normalise them.
  • Ask for the sensitivity cases and uncertainty ranges explicitly, and check the rollback trigger before acting on the plan.
  • For detailed calculations or forecasts, invoke the ads-math skill alongside this one, since this skill defers those to it.

What's inside

  • SKILL.md

Redistributed unmodified from AgriciDaniel/claude-ads under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.