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Competitor Ad Intelligence

Researches rivals' public paid ads, messaging and gaps, with sourced evidence

Source Download skill
Repository
AgriciDaniel/claude-ads
Stars
10,667
Licence
MIT
Files
1 file

What it does

Once installed, the agent approaches competitor advertising research in a structured way: it confirms the rivals, market and goal first, then looks at public ad libraries and supplied auction data to map competitors' ad themes, formats, offers and landing pages. It records where each observation came from and clearly separates facts it saw from guesses about spend or performance. The output is a set of evidence-backed opportunities, risks, test ideas and a source log.

Great for

  • Marketers planning paid campaigns who want to see what competitors are publicly running
  • PPC specialists preparing a competitive audit with traceable sources
  • Small teams without a research budget that need a structured first pass on rival messaging

Skip it if

  • Getting exact competitor spend or account performance, since the skill is instructed to label these as estimates, not facts
  • Scraping private or logged-in ad accounts, which the skill explicitly forbids because it would breach platform terms and privacy
  • Copying competitors' ad copy or creative verbatim, which the skill avoids for copyright and trademark reasons

Try asking

  • “Compare the Meta Ad Library ads of my three main competitors and summarise their messaging themes”
  • “Using Google Ads Transparency data, find gaps in how competitors position their pricing”
  • “Audit competitor landing pages linked from their current ads and suggest experiments for us”
  • “Build a source-logged table of competitor ad formats and offers for next quarter's planning”
Step-by-step guide: how to use Competitor Ad IntelligenceInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 1 original files, the MIT licence and an attribution note.

    ads-competitor.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip ads-competitor.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip ads-competitor.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Name specific competitors, the market, the geography and the decision you need to make up front so the research stays focused
  • Ask for the source records and capture dates, and check them before acting on any finding
  • Treat the output as a research starting point, and validate spend or performance assumptions with your own data

What's inside

  • SKILL.md

Redistributed unmodified from AgriciDaniel/claude-ads under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.