Campaign Brief Builder
Business & documents · Done in 3 steps
- 1Fill in the brief
- 2
- 3
About
Build a marketing campaign brief — objective, audience, single-minded message, channels, KPIs, budget split and timeline — and export it.
How to use it
- 1Work through objective, audience, message, channels/KPIs and budget step by step.
- 2Enter the budget split one line per item (‘Paid social — 45000’); shares and over/under allocation are calculated.
- 3Load the example to see what a strong brief looks like.
- 4Export Markdown or PDF to share with your agency or team.
- You give
- Answers about the campaign's objective, audience, message, channels, KPIs, budget and dates.
- You get
- A formatted campaign brief with a budget allocation table (Markdown, PDF, print).
- Good to know
- Budget lines must end with a number (k suffix supported, e.g. ‘12k’). Stored in this browser only.
- Privacy
- Processed on your device. Nothing is uploaded, stored or logged.
- Last tested
- 2026-10-28
FAQ
What is a single-minded proposition?
The one thing you want the audience to remember. If you need an ‘and’ to say it, you have two messages — and the creative will try to do both badly.
How is this different from a creative brief?
A campaign brief covers the whole effort — business objective, channels, KPIs and budget. The creative brief is a subset for the people making ads; you can copy the audience, insight and message sections into one.
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