Marketing Launch Kit

Contents

What's inside

Five resources for getting a launch out of the door: a tiered product launch checklist with a dated plan, an SEO content brief workflow grounded in your own SERP research, an email sequence workflow with a measurement plan, an outbound personalisation workflow that avoids creepy personalisation, and a brand campaign visual system for consistent launch imagery.

• 01Product launch checklistchecklistA tiered launch plan from T-6 weeks to T+2 weeks covering positioning, assets, channels, enablement, measurement and a go/no-go check.
• 02SEO content briefworkflowBuild a writer-ready SEO brief from your own SERP research: intent, angle, outline, questions to answer, evidence to include and what to avoid.
• 03Email campaign sequenceworkflowWrite a complete email sequence with a clear job for each email, timing, subject-line options and the metric that tells you it's working.
• 04Outbound personalization workflowworkflowWrite cold emails that are relevant, not creepy: a relevance hypothesis from real research, a short first email and two respectful follow-ups.
• 05Brand campaign visual systemworkflowDefine a campaign's visual rules once, turn them into a master prompt block, and produce consistent images for every channel.