Product launch checklist
A tiered launch plan from T-6 weeks to T+2 weeks covering positioning, assets, channels, enablement, measurement and a go/no-go check.
1Pick the launch tier
Tier 1: new product or major change; full campaign. Tier 2: significant feature; email, blog, social, sales enablement. Tier 3: small improvement; changelog and in-app note. Over-launching small features trains your audience to ignore you.
4 steps and 1 ready-to-use prompts are in the full version
Get this resource with editable variables, examples and future updates as part of a download pack.
Get Marketing Launch Kit — $19Example input
Recurring invoices feature, Tier 2, launching 2 December.
Example output
| 2026-11-04 | Positioning and messaging draft | PMM | — | Approved by product lead | | 2026-11-18 | Help centre articles published (hidden) | Support | Feature freeze | Reviewed by QA | | 2026-11-30 | Go/no-go | Product lead | All assets | Checklist signed off | Metrics: % of active customers creating a recurring invoice in 14 days; support tickets tagged "recurring"; trial-to-paid conversion for trials that use it.
Troubleshooting
- Plan too heavy for a small team: re-run as Tier 3 and add back only the items you care about.
Known limitations
- Dates are working-day estimates; adjust for holidays and your team's real capacity.