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workflowintermediate In Marketing Launch Kit

Email campaign sequence

Write a complete email sequence with a clear job for each email, timing, subject-line options and the metric that tells you it's working.

You'll need: A defined trigger for the sequence (sign-up, trial start, abandoned cart, etc.)
  1. 1Map the sequence

    Each email gets one job. Sequences fail when every email tries to do everything.

3 steps and 3 ready-to-use prompts are in the full version

Get this resource with editable variables, examples and future updates as part of a download pack.

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Example input

5-email sequence for freelancers who downloaded a tax checklist; goal: enrol in a £129 bookkeeping course; £30 off until Sunday.

Example output

Email 3 (day 4) — job: handle the "I don't have time" objection Subjects: "The 20-minute Friday habit" / "Bookkeeping in 20 minutes a week" / "Your weekly money check-in" Preview: "What most freelancers skip, and why it costs them in January." Body: "Most freelancers I talk to don't hate bookkeeping. They hate doing six months of it in one weekend..." CTA: See how the 20-minute routine works

Troubleshooting

  • Emails sound salesy: give one example email you've written that performed well and ask the model to match it.

Known limitations

  • Follow email marketing law where you operate (consent, unsubscribe links, sender identification).
  • Benchmarks vary widely by industry and list; compare against your own history.

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