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Bing Webmaster and IndexNow SEO

Check Bing link data, compare sites, and submit URLs to Bing-powered search indexes via IndexNow.

Stars
25,798
Licence
MIT
Files
1 file

What it does

When installed, this skill teaches Claude to handle Bing-related SEO tasks: pulling backlink data from Bing Webmaster Tools, comparing two of your registered sites, and notifying Bing and other participating search engines (such as Yandex, Naver and Seznam.cz) about new or changed URLs through the IndexNow protocol. It also explains that Microsoft Copilot citations draw on the Bing index, so it targets that visibility. It is part of the larger claude-seo extension and runs its helper scripts rather than just giving advice.

Great for

  • Site owners who publish new pages and want them picked up quickly by Bing and other IndexNow-supporting engines
  • SEO specialists managing several of their own properties in Bing Webmaster Tools
  • Developers who want a scripted way to submit URL batches to IndexNow

Skip it if

  • Google indexing, since the skill itself says Google does not use IndexNow and routes those tasks to a different skill
  • Researching arbitrary competitors' backlinks, because Bing data only covers properties registered to your account and the skill points to other tools for that
  • Anyone who cannot safely store API keys, since setup places credentials in a Claude settings file

Try asking

  • “Submit https://example.com/new-guide to IndexNow so Bing picks it up”
  • “Compare the Bing link data for my two registered sites”
  • “Check whether my IndexNow key is verified for this host”
  • “Submit this batch of updated URLs from urls.txt to IndexNow”
Step-by-step guide: how to use Bing Webmaster and IndexNow SEOInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 1 original files, the MIT licence and an attribution note.

    seo-bing.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip seo-bing.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip seo-bing.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Register and verify both sites in Bing Webmaster Tools before asking for comparisons, since unregistered properties will fail.
  • Use a dedicated Bing API key and an IndexNow key you can rotate, and keep the settings file private.
  • Use the verify-indexnow command first to confirm the key is correctly hosted before submitting large batches.

What's inside

  • SKILL.md

Redistributed unmodified from AgriciDaniel/claude-seo under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.