PESTLE Analysis
Map political, economic, social, tech, legal and environmental factors affecting a business or market
- Repository
- phuryn/pm-skills
- Stars
- 27,616
- Licence
- MIT
- Files
- 1 file
What it does
When installed, the agent follows a structured framework for PESTLE analysis, a common strategy method that checks six outside forces: political, economic, social, technological, legal and environmental. Given a market or product, it lists 3-5 relevant factors per category, rates each by impact and likelihood, ranks them, and suggests opportunities, threats, compliance steps, metrics to watch and contingency plans. It also notes assumptions that need further research.
Great for
- Product managers preparing a market entry or strategy document
- Founders assessing external risks before launching in a new region
- Students learning how to structure an environmental analysis
Skip it if
- Precise, up-to-date market data: the skill gives a framework, not live statistics, so figures and regulations must be verified (the agent has no data source here)
- Legal or financial decisions: the output is a strategic brainstorm and should be reviewed by qualified advisers
Try asking
- “Run a PESTLE analysis for launching a meal-delivery app in Germany”
- “Assess macro risks for a fintech product entering Brazil”
- “Do a PESTLE review of our SaaS business for next year's planning”
Install in 3 steps
- 1
Download the skill
The ZIP contains the 1 original files, the MIT licence and an attribution note.
pestle-analysis.zip - 2
Add it to your agent
Claude Code (all projects)
mkdir -p ~/.claude/skills && unzip pestle-analysis.zip -d ~/.claude/skills/Claude Code / Agent SDK (this project only)
mkdir -p .claude/skills && unzip pestle-analysis.zip -d .claude/skills/Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.
- 3
Ask for the task
No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.
Get better results
- Give the agent the industry, target geography, product type and any known regulatory changes up front, since the framework depends on that context.
- Ask for the output to be ranked by impact x probability and to list the assumptions to verify, then check the facts yourself before using them.
- Pair the result with a SWOT analysis, which the skill notes is complementary.
What's inside
- SKILL.md
Redistributed unmodified from phuryn/pm-skills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.