Guide · Agent skill
How to use the PESTLE Analysis agent skill
Updated · written with AI from the project's own documentation and checked against our catalogue data
The PESTLE Analysis agent skill gives an AI agent a fixed framework for checking six outside forces that can shape a business: political, economic, social, technological, legal and environmental. It is written for product managers preparing a market entry or strategy document, founders assessing external risks before entering a new region, and students learning how to structure an environmental analysis. After this guide you will know what the skill does, how to install it, how to ask for it in plain language, and where its limits are.
PESTLE Analysisphuryn/pm-skills · MIT Download the skill Quick start
- 1Download the ZIP. Download the pestle-analysis ZIP file from this page.
- 2Unzip into a skills folder. Unzip the file into ~/.claude/skills/ for personal use, or into .claude/skills/ inside a project.
- 3Or upload in the Claude apps. In the Claude apps, go to Settings, then Capabilities, then Skills, and upload the ZIP.
- 4Describe your market. Give the industry, region, product or business type, and the strategic question you are trying to answer.
- 5Ask for the analysis. Use a request such as PESTLE analysis or macro environment check for your market.
- 6Review and verify. Check the ranked factors and flagged assumptions against current, reliable sources before deciding.
What is an agent skill and what does this one do?
An agent skill is a folder containing a SKILL.md file with instructions that an AI agent loads when a task matches the skill's description. This skill is named pestle-analysis and its SKILL.md file sets out a structured PESTLE process.
Given a market or product, the agent lists 3-5 relevant factors in each of the six categories. It rates each factor by impact and by likelihood, ranks them by impact multiplied by probability, and then suggests opportunities, threats, compliance steps, metrics to watch and contingency plans for the high-impact items. It also records assumptions that still need research.
Install the pestle-analysis skill
Download the ZIP file from this page. Then choose one of the two options below.
For a personal install across projects, unzip the file into ~/.claude/skills/. For a single project, unzip it into the .claude/skills/ folder inside that project.
You can also upload the skill in the Claude apps. Go to Settings, then Capabilities, then Skills, and upload the ZIP there.
- Personal: ~/.claude/skills/
- Project only: .claude/skills/ inside your project folder
- Claude apps: Settings → Capabilities → Skills
Ask for a PESTLE analysis in plain language
You do not need a special command. The skill's description tells the agent to use it when you are assessing the macro environment, doing strategic planning, or evaluating external factors. Its listed triggers include PESTLE analysis, macro environment, market environment and external factors analysis, so using those phrases helps.
The more context you give, the better the output. The skill's input requirements ask for the industry and market, the geographic region or regions, the product or business type, your current strategic challenges, and any known regulatory or market changes.
- Use PESTLE analysis for a meal-kit subscription entering Germany. Include regulations that affect food delivery.
- Run a macro environment check for our B2B invoicing app before we expand to Brazil.
- What external factors should we consider before launching an e-bike rental service in a new city?
Read the output and use it
Expect one section per category, each with a short list of factors, impact and likelihood ratings, and a ranked view of what matters most. The skill also lists opportunities, threats and compliance needs, and it flags assumptions you should check.
Treat the result as a first draft for discussion. The skill itself says PESTLE is complementary to SWOT, since it looks at the macro environment rather than your internal strengths and weaknesses, so it pairs well with a SWOT exercise.
- Check every flagged assumption against a current, reliable source.
- Use the metrics section to decide what to monitor after launch.
- Re-run the analysis when the market shifts, since the skill suggests reassessing annually or when conditions change.
Safety notes: scripts, network and limits
This skill runs no scripts and uses no network access, and it lists no required tools or packages. It works from its instructions and your input only.
It does not have a live data source. It gives a framework, not live statistics, so any figures and regulations the output mentions must be verified. Its output is a strategic brainstorm and should be reviewed by qualified advisers before you make legal or financial decisions.
- Runs scripts: no
- Uses network: no
- Requires: nothing listed
- Licence: MIT
Tips for better results
Name the specific region, because the skill notes that geographic and industry context matter significantly. Describe your product in one or two sentences so the factors are relevant to it. Say which decision the analysis supports, such as market entry, risk review or scenario planning, since the skill covers those applications.
Ask for scenarios if the market is uncertain. The skill can show how strategy would change under different conditions.
- Name the country or region, not just 'international'.
- Mention known regulations you already know about, so the agent can address them.
- Ask the agent to list assumptions separately so you know what to research.
What people use it for
- A product manager drafting a market entry section that covers regulation, consumer trends and currency risk.
- A founder listing external risks such as licensing, data protection and economic conditions before launching in a new region.
- A student structuring an environmental analysis for a case study across the six PESTLE categories.
- A strategy team preparing scenario planning by asking how the plan changes if a key regulation shifts.
Frequently asked questions
How do I install the PESTLE analysis agent skill?
Download the ZIP from this page and unzip it into ~/.claude/skills/ for personal use, or into .claude/skills/ inside a project. You can also upload the ZIP in the Claude apps under Settings, then Capabilities, then Skills.
Does the PESTLE analysis skill need any requirements or extra tools?
The listed requirements are nothing, so no extra tools are needed. The skill runs no scripts and uses no network access.
Is the pestle-analysis skill free?
The skill is licensed under MIT. The source does not list a price, so check the licence terms on the page before you use it commercially.
Does the skill give me current market data?
No. The skill gives a framework, not live statistics, and the agent has no data source for this task. Figures and regulations in the output must be verified against current sources.
How does PESTLE compare with SWOT?
PESTLE looks at macro external factors, while SWOT covers both internal strengths and weaknesses and external opportunities and threats. The skill describes PESTLE as complementary to SWOT, so the two are often used together.
Can I use this for legal or financial decisions?
The skill's output is a strategic brainstorm. It should be reviewed by qualified legal or financial advisers before you act on it.
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Our verdict
This skill suits product managers, founders and students who want a consistent PESTLE structure, with impact and likelihood ratings and clear next steps. It is not a source of current market data or legal and financial advice, so pick a research tool or a qualified adviser for those needs.
Download the skill