Competitive Landscape Analysis
Map competitors, spot market gaps, and draft positioning using Five Forces and Blue Ocean frameworks
- Repository
- wshobson/agents
- Stars
- 42,095
- Licence
- MIT
- Files
- 2 files
What it does
Once installed, the agent approaches competitor questions using a structured playbook: it builds positioning maps on two key customer dimensions, looks for white-space gaps, suggests ways to differentiate (product, service, brand, price), fills in competitor profile templates, and checks whether a proposed advantage is actually defensible. It also points to a reference file covering Porter's Five Forces and Blue Ocean Strategy before doing market-force or blue-ocean work. It is a method and template guide; it does not itself look up live competitor data.
Great for
- Startup founders preparing a competitive section for a pitch or investor deck
- Product or marketing managers reviewing how they are positioned against rivals
- Students learning competitive strategy frameworks
Skip it if
- Getting current competitor prices, funding or revenue figures: the skill only supplies a method and says nothing about live data sources, so the agent may produce outdated or invented facts unless you supply the data (risk of inaccurate claims in investor materials)
- Legal or regulatory decisions, since it offers general frameworks only and no professional advice
Try asking
- “Map my project management tool against five competitors on price and ease of use and find gaps”
- “Write a positioning statement for my email marketing startup versus Klaviyo and Mailchimp”
- “Run a Porter's Five Forces analysis for the meal-kit delivery market”
- “Create a competitor profile template and a monitoring cadence for my SaaS category”
Install in 3 steps
- 1
Download the skill
The ZIP contains the 2 original files, the MIT licence and an attribution note.
competitive-landscape.zip - 2
Add it to your agent
Claude Code (all projects)
mkdir -p ~/.claude/skills && unzip competitive-landscape.zip -d ~/.claude/skills/Claude Code / Agent SDK (this project only)
mkdir -p .claude/skills && unzip competitive-landscape.zip -d .claude/skills/Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.
- 3
Ask for the task
No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.
Get better results
- Provide your own competitor data (pricing pages, reviews, notes) in the conversation, because the skill does not fetch it and the agent may otherwise guess
- Ask the agent to label which claims come from your data versus its general knowledge before using them in a pitch
- Use the defensibility test (can competitors copy this in under two years?) to pressure-test each advantage the agent proposes
What's inside
- references/market-forces-and-blue-ocean.md
- SKILL.md
Redistributed unmodified from wshobson/agents under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.