Landing page critique
Get a prioritised, conversion-focused critique of a landing page's copy and structure, judged from the point of view of the visitor you're paying for.
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1Run the critique
Paste the copy section by section in page order, noting where images, buttons and forms appear. A screenshot helps multimodal models judge layout.
Critique this landing page as a conversion specialist. Target visitor: {{target_visitor}} Where they arrive from: {{traffic_source}} The one action we want: {{conversion_goal}} Page copy (in order, with [IMAGE], [BUTTON: text], [FORM] markers): {{page_copy}} 1. Five-second test: after reading only the headline, subheadline and first button, what would this visitor think the page offers? Does it match what they expected from {{traffic_source}}? 2. Clarity: is it obvious what it is, who it's for, and what happens after clicking? 3. Friction: anything that makes the action feel risky, effortful or premature. 4. Proof: is there credible evidence near each major claim? 5. Objections: the top three reasons this visitor wouldn't convert, and whether the page addresses them. 6. Prioritised fixes: up to 7, ordered by expected impact, each with a rewritten example. 7. One A/B test to run first, with a hypothesis.
Example input
H1: 'The future of workforce management'. Ad was for 'restaurant staff scheduling app'. Goal: free trial.
Example output
1. Five-second test: the visitor sees "workforce management" and "AI-powered" and can't tell this is a rota app for restaurants. Mismatch with the ad. 6. Fix #1 (highest impact): headline. Rewrite: "Staff rotas for restaurants, done in 10 minutes a week". Sub: "Build the week's schedule, swap shifts by text, and stop chasing people on WhatsApp." Fix #2: button "Get started" -> "Start my free 14-day trial" plus "No card needed" beneath (only if true).
Troubleshooting
- Generic advice: add your traffic source and visitor details; the critique depends on them.
Known limitations
- Copy critique can't predict results; validate changes with real traffic and tests.