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Sales Enablement

Drafts sales decks, one-pagers, objection docs, demo scripts and win-loss analysis for reps

Source Download skill
Repository
coreyhaines31/marketingskills
Stars
57,951
Licence
MIT
Files
8 files

What it does

Once installed, the agent works like a B2B sales enablement specialist when you ask for sales materials. It first checks for any saved product-marketing context, asks about your offer, buyers and sales motion, then drafts assets such as a 10-12 slide pitch deck outline, a one-pager, objection-handling notes, demo scripts, cold call and voicemail scripts, and win-loss analysis. It pushes for claims a salesperson can back up with evidence and for including where you lose to competitors.

Great for

  • Founders or sales leads at B2B companies who need a first draft of a pitch deck or leave-behind
  • Sales managers building objection handling docs or battle cards for reps
  • Marketers supporting an sales team who want collateral that reps will actually use

Skip it if

  • Public competitor comparison pages or marketing website copy, which the skill says belong to other skills (competitors, copywriting)
  • Any claim you cannot back with evidence: the skill's own rules say unverifiable advantages should be written as hypotheses, and a buyer checking a claim could expose it
  • Consumer or non-B2B sales, since the framework assumes business buyers and sales cycles

Try asking

  • “Create a 10-slide pitch deck outline for a CTO buyer of our analytics product”
  • “Write a one-pager for a post-meeting follow-up with a VP of Sales”
  • “Build an objection handling doc covering price, timing and competitor objections”
  • “Draft a win-loss analysis template to find out why we are losing deals”
Step-by-step guide: how to use Sales EnablementInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 8 original files, the MIT licence and an attribution note.

    sales-enablement.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip sales-enablement.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip sales-enablement.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Before starting, save a product-marketing context file (for example .agents/product-marketing.md) with your value proposition, buyers and deal sizes so the agent does not need to re-ask
  • Share real call notes, win/loss interviews or CRM loss reasons so claims are grounded in evidence rather than guesses
  • Have your top-performing reps review the draft, since the skill itself recommends testing drafts with them before wide use

What's inside

  • evals/evals.json
  • references/cold-call-scripts.md
  • references/deck-frameworks.md
  • references/demo-scripts.md
  • references/objection-library.md
  • references/one-pager-templates.md
  • references/win-loss-analysis.md
  • SKILL.md

Redistributed unmodified from coreyhaines31/marketingskills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.