How to use the Sales Enablement agent skill

What the sales-enablement skill makes the agent do

Once installed, the agent follows the skill's process when you ask for sales collateral. It first checks for any saved product-marketing context, then asks about your offer, your buyers and your sales motion before drafting anything. The skill is written for business-to-business sales and assumes business buyers and sales cycles.

The skill covers these kinds of assets: a 10-12 slide pitch deck outline, one-pagers and leave-behinds, objection handling notes, demo scripts, cold call and voicemail scripts, and win-loss analysis. It pushes for claims a salesperson can back up with evidence, and it expects competitive material to say where you lose.

• Pitch deck outline following an 11-step framework, from current-world problem to next steps
• One-pager with problem, solution, three differentiators, one proof point and a call to action
• Objection handling entries with the real concern behind each objection and a follow-up question
• Demo scripts with scenes, timing and talk tracks, such as a 30-minute discovery call
• Cold call and voicemail scripts built around a four-beat opener

Install the sales-enablement skill

Download the ZIP for the skill from the page you are reading. Unzip it into one of these locations, depending on how you want to use it.

For all of your projects, unzip it into your personal skills folder at ~/.claude/skills/. For one project only, unzip it into a .claude/skills/ folder inside that project. The skill files should sit in a sales-enablement folder that contains SKILL.md.

If you use the Claude apps instead, open Settings, go to Capabilities, and upload the skill under Skills.

• Personal use: ~/.claude/skills/
• Single project: .claude/skills/ inside the project folder
• Claude apps: Settings → Capabilities → Skills, then upload

Trigger the skill with natural requests

You do not need a special command. Describe the asset you need in plain language, and use the kinds of phrases the skill is written to recognise. The skill responds to requests such as a sales deck, a pitch deck, a one-pager, a leave-behind, objection handling, a demo script, a talk track, a sales playbook, a battle card, a win-loss analysis, a cold call script or a voicemail script.

Say who the material is for and what stage the deal is at. The skill tailors its output to persona, deal stage and use case, so a deck for a CTO should differ from one for a VP of Sales.

• "Draft a 10-slide pitch deck outline for a mid-market HR software company selling to VPs of People."
• "Write a one-pager my champion can forward to their CFO after our discovery call."
• "A prospect just said we're twice the price of a competitor. How do I respond to this objection?"
• "Why are we losing deals to Competitor X? Help me set up a win-loss analysis."
• "Write a cold call opener and a voicemail script for finance directors at logistics firms."

Give the agent the context it will ask for

If you have a product-marketing context file, the agent reads it first. The skill looks for .agents/product-marketing.md, then .claude/product-marketing.md, then the older product-marketing-context.md name. Anything it already finds there, it will not ask you again.

Otherwise, expect questions about four things: your value proposition and differentiators, your sales motion (self-serve, inside sales, field sales or hybrid, plus deal size and cycle length), the specific assets you need and who will use them, and what materials exist today and what reps ask for most.

Use it for live deals and reps' questions

When a rep brings one objection from a live deal, the skill is built to answer that deal rather than hand back a generic library. Give it the specific situation, including who said what and when the next call is. Use it for coaching too: ask for a role-play scenario to practise a response.

Ask for evidence-aware wording. The skill says reps repeat what they are told to buyers who can check it, so unverifiable advantages should be written as hypotheses along with what evidence would confirm them.

Safety notes: scripts and network access

According to the skill's listing, it does not run scripts and does not use the network. It lists no required software or accounts. It is a set of written instructions and reference documents: SKILL.md plus files for cold call scripts, deck frameworks, demo scripts, the objection library, one-pager templates and win-loss analysis, plus an evals file.

Still, review any drafted claim, price or customer quote before it reaches a buyer. The skill's own rules say that claims a buyer can disprove in a minute cost more than they gain.

• Runs scripts: no
• Uses network: no
• Requires: nothing listed
• Licence: MIT

Tips for getting better drafts

Give the agent real material. Paste call notes, CRM loss reasons, customer quotes or win/loss interview summaries, because the skill asks for evidence. Name the buyer type, since the skill emphasises different points for technical buyers, economic buyers and champions.

Keep the output scannable. The skill's standard is that a rep should find an answer in about three seconds mid-call, so ask for short bullets and bold headers if you plan to use the document live.

• Start a fresh request for each asset type rather than mixing a deck, a script and an objection doc in one prompt
• For competitor comparison pages, use the competitors skill instead; for marketing website copy, use copywriting; for cold emails, use cold-email; for offer structure such as bonuses or guarantees, use offers
• For buyer interviews or churn research, use customer-research