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Marketing Ideas for SaaS

Suggests tailored growth and marketing ideas for a software product from a library of 139 tactics

Source Download skill
Repository
coreyhaines31/marketingskills
Stars
57,951
Licence
MIT
Files
4 files

What it does

Once installed, the agent acts as a SaaS marketing strategist when you feel stuck on how to grow your software product. It checks for any saved product-marketing notes, asks about your product, audience, stage and budget, then recommends 3-5 ideas from a built-in list of 139 tactics (covering content and SEO, paid ads, email, partnerships, launches, free tools and more) with a short plan for each. Two reference files add a detailed guerrilla-marketing framework and the full idea list with descriptions.

Great for

  • Founders or small SaaS teams who don't know what marketing to try next
  • Product or growth managers brainstorming tactics for a launch or a slow quarter
  • Developers building a software product who want low-budget growth options

Skip it if

  • Executing a specific channel in depth, since the skill points to other skills for that (ads, social, email) and does not do the work itself
  • Non-software businesses, because the guidance is framed around SaaS products and may fit poorly for physical or service businesses
  • Anyone expecting guaranteed results, since the ideas are generic starting points and the case examples are not verified by the files

Try asking

  • “What marketing should I do for my new B2B SaaS with a $2k monthly budget?”
  • “I don't know how to market this developer tool, can you brainstorm ideas?”
  • “Give me 5 low-budget growth ideas for my early-stage product and how to start each one”
  • “What else can I try to get my first 100 users?”
Step-by-step guide: how to use Marketing Ideas for SaaSInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 4 original files, the MIT licence and an attribution note.

    marketing-ideas.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip marketing-ideas.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip marketing-ideas.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Describe your product, audience, stage, budget and team size up front so the agent can narrow the 139 ideas to a few relevant ones.
  • If you have a product-marketing context file (for example .agents/product-marketing.md or .claude/product-marketing.md), the agent will read it first, saving repeated questions.
  • Ask for one idea at a time with implementation steps, then use the related skills (such as ads, emails or programmatic SEO) for detailed execution.

What's inside

  • evals/evals.json
  • references/guerrilla-marketing.md
  • references/ideas-by-category.md
  • SKILL.md

Redistributed unmodified from coreyhaines31/marketingskills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.