How to use the Marketing Ideas for SaaS agent skill

What the marketing-ideas skill makes the agent do

Once installed, the agent acts as a SaaS marketing strategist when you feel stuck on how to grow your software product. It first checks for saved product-marketing notes, then asks about your product, audience, stage, resources and budget where that information is missing.

It then recommends 3-5 ideas from the built-in list of 139 tactics. The list covers content and SEO, competitor pages, free tools, paid ads, social and community, email, partnerships, events, PR, launches, product-led growth, content formats, unconventional tactics, platforms, international expansion, developer marketing and audience-specific approaches.

• For each idea, the skill is designed to give a one-line description, why it fits your situation, the first 2-3 implementation steps, the expected outcome, and the resources needed.
• Two reference files add depth: a guerrilla-marketing framework (idea #121) and the full idea list with descriptions.

How to install the marketing-ideas skill

Download the ZIP file for the skill from this page. Then install it in one of the two ways below. Agent skills are folders of instructions that an agent loads when it needs them, so installation means putting the skill folder where your agent can find it.

Option A is a personal install. Unzip the file into ~/.claude/skills/ on your computer. Option B is a project install. Unzip it into the .claude/skills/ folder inside your project. Use this if you only want the skill for one codebase.

Option C is to upload the skill in the Claude apps. Open Settings, go to Capabilities, then Skills, and upload the ZIP there.

• Personal install: ~/.claude/skills/
• Project install: .claude/skills/ inside your project folder
• Claude apps: Settings → Capabilities → Skills

How to trigger the skill with natural requests

You don't need a special command. The skill is described for requests such as 'marketing ideas', 'growth ideas', 'how to market', 'marketing strategies', 'marketing tactics', 'ways to promote', 'ideas to grow', 'what else can I try', 'I don't know how to market this', 'brainstorm marketing' and 'what marketing should I do'. Plain wording like these is what the agent is set up to match.

Give as much context as you can in the first message. The skill asks questions when it lacks details, so answering them once gets you more specific ideas. If you have a product-marketing notes file at .agents/product-marketing.md or .claude/product-marketing.md (or the older product-marketing-context.md name), the skill reads it first and asks only about what is not already covered.

• Example: 'I run a small B2B SaaS for invoicing freelancers. I have $0 to spend and two hours a week. What marketing should I do?'
• Example: 'Brainstorm marketing for our product launch next month. We have a waitlist of about 300 people.'
• Example: 'I don't know how to market this. Here is what we have tried so far.'

Examples of what you will get back

Suppose you describe a developer tool with no budget and a small team. The skill is designed to ask about your stage and goals, then suggest a short set of ideas from the list that fit that situation, such as free tools or community tactics, each with first steps and the resources it would take.

Use the output as a shortlist, not a plan. Pick one or two ideas, test them on a small scale, and ask the agent to go deeper on the ones that look promising.

What the skill needs and safety notes

The skill lists no requirements. It does not run scripts and does not use the network. Its files are instructions and reference material: SKILL.md, references/ideas-by-category.md, references/guerrilla-marketing.md and an evals/evals.json file.

Because the skill makes no network calls and runs no scripts, it does not fetch live data about competitors, prices or channels. Its ideas are generic starting points drawn from its own list, and the case examples in the guerrilla-marketing file are not verified by the files themselves.

• Requires: nothing listed
• Runs scripts: no
• Uses network: no

Tips for getting useful ideas

Name your stage, budget and team size up front. The skill's guidance is organised by stage (pre-launch, early, growth, scale), by budget (free to high), and by timeline (quick wins to long-term), so these details narrow the list.

Tell the agent what you have already tried and which competitor tactics you admire. These are the questions the skill itself asks, and answers to them help it avoid suggesting things you have already done.

When you want to carry out a specific channel, ask for that channel's skill instead. The skill points to related skills such as ads, social, emails, programmatic-seo, competitors, free-tools and referrals.

• Ask for the full list by category if you want to browse all 139 ideas.
• Ask for the guerrilla-marketing framework if you want to explore direct mail and stunts.
• Treat the output as hypotheses to test, not guaranteed results.