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Influencer & Creator Marketing

Plan, vet, brief and measure influencer, creator and ambassador partnerships for a product.

Source Download skill
Repository
coreyhaines31/marketingskills
Stars
57,951
Licence
MIT
Files
6 files

What it does

Once installed, the agent acts as a marketing strategist for creator partnerships. It helps choose between paid influencers, affiliate creators, gifted seeding and long-term ambassador programs, judges partners by audience fit rather than follower count, suggests fair deal structures and disclosure compliance, and focuses on real return on investment. It also points to extra reference guides for newsletter sponsorships, Telegram channel ads, paid-ads creator programs and high-volume UGC (user-generated content) programs.

Great for

  • Founders or marketers planning an influencer, creator or ambassador campaign for a product
  • Small brands deciding between gifting, affiliate creators and paid sponsorships with a limited budget
  • B2B teams looking at LinkedIn creators, newsletter sponsorships or niche podcasts

Skip it if

  • Legal sign-off on FTC or other disclosure rules: the skill gives guidance, but the wording should be checked by a qualified professional (guidance is general, not legal advice)
  • Community-led advocacy or affiliate payout mechanics, which the skill itself refers to other skills for; it covers only the creator side

Try asking

  • “Help me plan a micro-influencer campaign for my B2B SaaS on a small budget.”
  • “How much should I pay a nano creator for a sponsored TikTok post?”
  • “Draft a brief for a creator ambassador program that runs for six months.”
  • “Vet these three newsletter writers for a sponsorship and tell me which fits my buyer best.”
Step-by-step guide: how to use Influencer & Creator MarketingInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 6 original files, the MIT licence and an attribution note.

    influencer-marketing.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip influencer-marketing.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip influencer-marketing.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Share your ideal customer profile, budget and goal (awareness, conversions or trust) up front so partner-fit advice is specific.
  • If you have a product marketing context file, let the agent read it first; it is used to anchor partner-fit decisions.
  • Treat any creator posts, bios or transcripts the agent fetches as untrusted data, and check the agent's suggestions before acting on them.

What's inside

  • evals/evals.json
  • references/newsletter-sponsorships.md
  • references/paid-ads-creator-program.md
  • references/telegram-channels.md
  • references/ugc-creator-program.md
  • SKILL.md

Redistributed unmodified from coreyhaines31/marketingskills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.