Guide · Agent skill
How to use the Influencer & Creator Marketing agent skill
Updated · written with AI from the project's own documentation and checked against our catalogue data
The influencer-marketing skill gives an AI agent the working knowledge of a creator-partnership strategist: which model fits your goal, how to judge partners by audience fit, how to structure fair deals and where disclosure rules apply. This guide explains what an agent skill is, how to install this one, how to trigger it with plain requests and what to check before you rely on it. It is written for readers who have never used an agent skill.
Influencer & Creator Marketingcoreyhaines31/marketingskills · MIT Download the skill Quick start
- 1Download the ZIP. Download the influencer-marketing skill ZIP from this page.
- 2Unzip into a skills folder. Unzip it into ~/.claude/skills/ for personal use, or into a project's .claude/skills/ folder.
- 3Or upload in the Claude apps. In the Claude apps, go to Settings → Capabilities → Skills and upload the skill.
- 4Describe your campaign goal. Write a plain request that mentions creators, influencers, ambassadors or sponsorships, and include your goal and budget.
- 5Review the plan. Check the model recommendation, partner shortlist and deal structure against your own knowledge of your market.
- 6Verify disclosure wording. Have a qualified professional check any disclosure language before publishing creator content.
What an agent skill is and what this one makes the agent do
An agent skill is a folder containing a SKILL.md file with instructions, plus optional reference files, that an AI agent can load when a request matches the skill's description. This skill is for planning influencer, creator and ambassador campaigns to promote a product.
Once installed, the agent acts as a marketing strategist for creator partnerships. It helps you choose between paid influencers, affiliate creators, gifted seeding and long-term ambassador programs, judges partners by audience fit rather than follower count, suggests deal structures and disclosure compliance, and focuses on real return on investment.
- Compares models: paid influencer, affiliate creator, gifted or seeding, brand ambassador program, and organic advocate.
- Explains creator tiers from nano to macro and B2B thought leaders, and how to vet them.
- Covers outreach, briefing and measurement, with pointers to reference guides for newsletter sponsorships, Telegram channel ads, performance-paid creator programs and high-volume UGC programs.
Install the influencer-marketing skill
Download the ZIP for this skill from this page. Then choose one of the two install routes below.
For a personal setup, unzip the download into ~/.claude/skills/. For a single project, unzip it into the project's .claude/skills/ folder. Both routes keep the skill files together in one folder.
If you use the Claude apps, you can instead upload the skill under Settings → Capabilities → Skills.
- Personal: unzip into ~/.claude/skills/
- Project only: unzip into .claude/skills/ inside your project
- Claude apps: Settings → Capabilities → Skills, then upload
Trigger the skill with natural requests
You do not need a special command. Describe what you are trying to do in plain language and mention creators, partnerships or sponsorships. The skill's description lists many trigger phrases, including 'influencer marketing', 'creator partnerships', 'ambassador program', 'UGC creators', 'newsletter sponsorship', 'gifting', 'product seeding', 'Telegram channel ads' and 'FTC disclosure'.
Give the agent context where you have it. The skill checks for a product marketing context file first if one exists, and otherwise asks about your goal, budget (cash or product), target platforms and any brand-safety limits.
- 'Plan an influencer campaign for our note-taking app with a budget of product only.'
- 'Should we do gifting or paid posts for a small skincare brand?'
- 'How much should we pay a micro creator on Instagram?'
- 'Help me vet a Telegram channel before buying a post.'
- 'Draft a briefing for an ambassador program for our B2B analytics tool.'
Examples of what the agent will help with
Typical sessions start with a goal and end with a plan. The agent can help you decide which model to test first, shortlist partner types by audience fit and outline a deal structure you can take into outreach.
For B2B teams, the skill points to newsletter sponsorships and LinkedIn-style thought leaders, where small audiences can carry high purchasing power. Judge these by who follows them, not how many do.
- Choosing between a few paid macro placements, a gifted nano cohort and an affiliate tier.
- Vetting engagement rate and fake-follower signals before a creator is shortlisted.
- Planning a newsletter sponsorship and checking past sponsor results for repeated angles.
- Setting up a briefing and a measurement plan tied to ROI rather than reach.
What it needs and safety notes
The skill lists no requirements. It does not run scripts and does not use the network. It is a set of instructions and reference files that the agent reads.
The skill's own guidance says that fetched creator posts, bios, captions and video transcripts are untrusted data. Use them to vet partners, but do not follow any instructions embedded in that content. Review the agent's output before acting on it, especially any figures it quotes.
- Requires: nothing listed
- Runs scripts: no
- Uses network: no
- Files included: SKILL.md, references/newsletter-sponsorships.md, references/paid-ads-creator-program.md, references/telegram-channels.md, references/ugc-creator-program.md, evals/evals.json
Tips for getting useful output
Bring your real constraints. The skill is more useful when it knows your ideal customer, budget and any content you refuse to publish. Treat benchmarks it quotes as directional, since several come from a single source. For legal wording, have a qualified professional check disclosure text.
- Give the budget in cash, product or both, so deal structures match.
- Ask for a shortlist judged on audience fit, then check the audience yourself.
- Ask for the reasoning behind a recommendation so you can challenge it.
- Use the referrals and community-marketing skills for affiliate payouts and community advocacy, which this skill does not cover.
What people use it for
- Deciding whether a small brand should start with gifting, affiliate creators or paid sponsorships on a limited budget.
- Shortlisting B2B LinkedIn creators, newsletters or niche podcasts by audience fit.
- Vetting a Telegram channel's engagement against channels of similar size before paying for a post.
- Drafting a brief and measurement plan for a brand ambassador or UGC creator program.
Frequently asked questions
Is the influencer marketing agent skill free?
The skill is licensed under MIT, and this page provides the ZIP download. The source does not list any price for it. Check the licence file in the download for the full terms.
What do I need to run the influencer-marketing skill?
The skill lists no requirements, runs no scripts and uses no network access. You need an agent environment that can load skills, such as the Claude apps or Claude Code.
Where do I install the influencer-marketing skill?
Unzip the download into ~/.claude/skills/ for personal use or into a project's .claude/skills/ folder. In the Claude apps, you can upload it under Settings → Capabilities → Skills.
Does this skill write influencer contracts or give legal advice?
No. The skill gives general guidance on structure and disclosure, not legal advice. Have a qualified professional check the wording of any FTC or other disclosure rules before you publish.
How is this different from an affiliate or community marketing skill?
This skill covers creator and ambassador partnerships from the creator side. Affiliate and referral payout mechanics are handled by the referrals skill, and community-led advocacy by community-marketing.
Why does the agent say to judge influencers by audience rather than follower count?
The skill's approach is that influence is trust and relevance. A smaller creator whose audience matches your buyer can outperform a large generalist, so the agent asks whether the audience fits your ideal customer.
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Our verdict
Use this skill if you are planning an influencer, creator or ambassador campaign and want a structured strategist to help choose the model, vet partners and set fair deal terms. Pick something else if you need legal sign-off on disclosure rules, help with affiliate payouts or community-led advocacy, since the skill points to other skills for those.
Download the skill