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Competitor Ad Intelligence

Analyze competitors' Meta and Google ads and produce a strategic teardown with counter-plays

Source Download skill
Repository
github/awesome-copilot
Stars
40,703
Licence
MIT
Files
1 file

What it does

Once installed, the agent can research a competitor's publicly visible paid ads on Meta (Facebook/Instagram) and Google, using web search and public ad libraries. It groups the ads by hook type, format and call-to-action, then checks the landing pages they point to and summarizes the messaging bets, weak spots and possible counter-ads. The output is a structured strategy write-up rather than a raw list of ads.

Great for

  • Marketing teams preparing a new paid campaign who want evidence of what competitors are already running
  • Founders or growth leads benchmarking a competitor's ad messaging and landing pages
  • Creative strategists looking for new angles to test

Skip it if

  • Organic or SEO competitor research, which the skill explicitly excludes; it will not handle that well by design
  • Scraping at scale: the skill itself notes Meta scraping tools are unreliable and relies on web search, so results may be incomplete or stale
  • Using competitor ad copy directly in your own ads, which can raise trademark or copyright concerns

Try asking

  • “What ads is apollo.io running on Meta right now? Give me a teardown.”
  • “Reverse-engineer clay.run's paid funnel and their landing page message match.”
  • “Find ad angles we haven't tried, based on what our two main competitors are running on Google.”
  • “Which hooks and formats dominate our category on Meta and Google?”
Step-by-step guide: how to use Competitor Ad IntelligenceInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 1 original files, the MIT licence and an attribution note.

    competitor-ad-intelligence.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip competitor-ad-intelligence.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip competitor-ad-intelligence.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Provide competitor domains and your own product category up front so the hook and positioning analysis is framed correctly.
  • Choose Standard depth for a quick scan; Deep adds historical comparison, funnel reconstruction and counter-plays.
  • Treat the output as a starting hypothesis and verify key ads directly in the Meta Ad Library or Google Ads Transparency Center, since web-search-based collection can miss or misdate ads.

What's inside

  • SKILL.md

Redistributed unmodified from github/awesome-copilot under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.