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Competitive Battlecard

Builds a sales-ready battlecard comparing your product against a named competitor.

Source Download skill
Repository
phuryn/pm-skills
Stars
27,616
Licence
MIT
Files
1 file

What it does

When you name a competitor, the agent researches that company's product, pricing, positioning and recent changes on the web, then writes a one-page reference sheet for sales reps. The sheet covers a feature comparison table, where you win and where they win, ready-made answers to common objections, questions to ask prospects, and win/loss patterns. If you supply your own feature lists or sales call notes, the agent reads those first so the output reflects your real data.

Great for

  • Product marketers preparing sales teams for competitive deals
  • Sales enablement staff who need quick, printable objection-handling notes
  • Founders or PMs answering 'why not competitor X?' from prospects

Skip it if

  • Final decisions on pricing or claims without review: web research can be outdated or wrong, and competitor claims must be checked before sales uses them publicly
  • Legal or regulatory comparisons (e.g., advertising claims), since the skill does not verify accuracy or compliance

Try asking

  • “Create a battlecard comparing our product against Competitor X”
  • “Build a competitive battlecard for Acme CRM using my win/loss notes in this folder”
  • “Prepare an objection-handling sheet for when prospects say 'they're cheaper'”
Step-by-step guide: how to use Competitive BattlecardInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 1 original files, the MIT licence and an attribution note.

    competitive-battlecard.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip competitive-battlecard.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip competitive-battlecard.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Provide your own feature list and win/loss notes so the comparison reflects your product, not only public information.
  • Verify pricing and competitor claims against the competitor's current website before sharing the battlecard with reps.
  • Ask for the output as markdown so it can be pasted into Notion or Confluence.

What's inside

  • SKILL.md

Redistributed unmodified from phuryn/pm-skills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.