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Community Marketing Strategy

Plan, launch and grow online communities that drive product growth and brand loyalty.

Source Download skill
Repository
coreyhaines31/marketingskills
Stars
57,951
Licence
MIT
Files
3 files

What it does

Once installed, the agent acts as a community-led growth strategist. It asks about your product, platform, community stage and goals, then gives a structured plan: what identity the community should reinforce, how to launch from zero, how to grow an existing group, how to build a brand ambassador program, and how to use community for support. It also points to a reference guide on community models (support-driven, product-development, education, founder-led) and how your role changes as the community grows.

Great for

  • Founders or marketers starting a Discord, Slack, Reddit or forum community
  • Teams with an existing community that is stalling and need a retention or engagement plan
  • Companies setting up a brand ambassador or advocate program

Skip it if

  • Teams that need automated community moderation or bot tooling, since this only provides strategy and advice (no code or platform integration is included)
  • Anyone expecting verified, benchmarked results; the advice is generic playbook guidance and the cited examples are illustrative, not guaranteed outcomes

Try asking

  • “Help me build a community strategy for my B2B analytics tool with about 80 members on Discord.”
  • “Design an ambassador program for our customers who already recommend us.”
  • “Our Slack community has joined but nobody posts. Audit where members drop off and suggest rituals to fix it.”
Step-by-step guide: how to use Community Marketing StrategyInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 3 original files, the MIT licence and an attribution note.

    community-marketing.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip community-marketing.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip community-marketing.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Give the agent your product, current member count and primary goal (retention, activation, word-of-mouth or support) so the plan matches your stage.
  • If you have a product marketing context file (for example .agents/product-marketing.md), the skill will read it first, saving repeated questions.
  • Treat the output as a starting plan and test tactics with a small group of founding members before scaling.

What's inside

  • evals/evals.json
  • references/community-models.md
  • SKILL.md

Redistributed unmodified from coreyhaines31/marketingskills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.