How to use the Community Marketing Strategy agent skill

What the community-marketing skill does

Agent skills are folders of instructions that an AI agent loads when a request matches them. This one covers building and growing online communities to support product growth and brand loyalty. Once it is installed, the agent asks about your product, platform, community stage and goals, then produces a structured plan.

The plan can cover what identity the community should reinforce, how to launch from zero, how to grow an existing group, how to build a brand ambassador program, and how to use the community for support. The skill also includes a reference guide on community models (support-driven, product-development, education and founder-led) and on how your role changes as the community grows.

• Defines the shared identity the community should reinforce
• Playbooks for launching from zero, growing an existing group, building ambassadors and community-led support
• Platform comparison covering Discord, Slack, Circle, Reddit, Facebook Groups and Discourse forums
• Weekly health metrics such as new member post rate and thread reply rate

Install the skill from the ZIP download

Download the ZIP for the community-marketing skill from this page. The package contains SKILL.md, references/community-models.md and evals/evals.json.

For a personal install, unzip the folder into ~/.claude/skills/. For a single project, unzip it into the project's .claude/skills/ folder. You can also upload the skill in the Claude apps under Settings → Capabilities → Skills.

• Personal install: ~/.claude/skills/
• Project install: .claude/skills/ inside your project
• Claude apps: Settings → Capabilities → Skills, then upload

Trigger the skill with natural requests

You do not need a special command. The skill loads when your request matches its description. Plain requests work well, for example asking for a community strategy, help growing a Discord, or a plan for an ambassador program.

The skill's description lists trigger phrases such as "build a community," "community strategy," "Discord community," "Slack community," "community-led growth," "brand advocates," "forum strategy," "grow our community," "ambassador program" and "community flywheel." Using these words in your request makes it more likely the skill is picked up.

Give the agent the context it will ask for

The skill starts by asking five questions if you have not answered them already: what the product is, which platform or platforms you use, what stage the community is at (pre-launch, 0–100 members, 100–1k, scaling or established), the primary goal, and who the ideal member is.

If the agent finds a product marketing context file in .agents/ or .claude/, it reads that first. You can answer briefly. The skill says that when details are missing, it will make reasonable assumptions and flag them, so check those assumptions before acting on the plan.

• Primary goals include retention, activation, word-of-mouth, support deflection, product feedback and revenue
• Stages: pre-launch, 0–100, 100–1k, scaling, established

Example requests and what to expect

A useful request names the product, the platform and the problem. For example: "Build a community strategy for our B2B analytics tool on Slack. We have about 60 members and most of them never post." The agent should then diagnose the leaky stage, suggest a new member journey and propose recurring rituals such as a weekly "What are you working on?" thread.

For a brand ambassador program, you might ask: "Help me design an ambassador program for our customers who already recommend us." The skill's playbook suggests identifying candidates from reviews and social mentions, making the invitation personal, and offering meaningful benefits rather than only early access.

• Launch: "We are starting a Discord for our open-source tool. What should we do before opening it publicly?"
• Growth: "Our Slack community is stalling after signup. Give me a retention plan."
• Support: "How can our forum answer repeat support questions without more staff?"
• Advocates: "Plan a brand advocate program with clear benefits and how to measure it."

Understand what the skill needs and its safety limits

The skill lists no required tools or packages. It does not run scripts and does not use the network, so it works only from the instructions and the reference files it contains. It provides strategy and advice. It does not include code, bot tooling or platform integrations, so it will not moderate your community or connect to Discord or Slack for you.

Treat the output as generic playbook guidance. The examples cited in the reference material are illustrative, not guaranteed results, and the skill does not provide verified benchmarks for your community.

• Requires: nothing listed
• Runs scripts: no
• Uses network: no
• Not for automated moderation or bot setup

Tips for better results

Give the real stage and member count. Advice for a 20-person group differs from advice for 1,000 members. Name the platform you actually use, because the platform comparison changes the recommendations. Ask for the health metrics to be turned into a weekly checklist so the plan has a routine.

Use the skill as a starting point and adapt it. Test any recurring ritual or ambassador benefit with a small group before rolling it out widely.

• Include stage, platform and primary goal in the first message
• Ask which community model fits your goal
• Ask how your role as community owner should change as membership grows