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Co-Marketing Partner Strategist

Finds co-marketing partners and brainstorms joint campaigns for SaaS companies

Source Download skill
Repository
coreyhaines31/marketingskills
Stars
57,951
Licence
MIT
Files
3 files

What it does

This is a set of written instructions that teaches an AI agent to act as a co-marketing strategist for software companies. Once installed, the agent can help you decide which other companies would make good partners, compare partnership types such as integrations, resellers, affiliates and marketplace listings, and brainstorm joint campaigns like co-written posts, webinars, joint case studies and giveaways. It works from the framework in the file rather than from live data about any company.

Great for

  • SaaS founders or marketing leads looking for partner companies to collaborate with
  • Partnership managers who want a structured scoring approach for evaluating potential partners
  • Marketers planning joint webinars, content or campaigns who want a menu of formats and effort levels

Skip it if

  • Customer referral programs, which the skill says belong to a separate referrals skill
  • Launch-specific partnerships, which the skill routes to a separate launch skill
  • Anyone expecting verified, up-to-date market data on specific companies, since the skill is framework and advice only and does not research companies itself

Try asking

  • “Who should we partner with? We are a scheduling tool for recruiters.”
  • “Brainstorm a joint webinar campaign with a project management tool we integrate with.”
  • “Score these three potential co-marketing partners on audience fit and reciprocity potential.”
  • “Which partnership type should we start with: integrations, reseller, or affiliate?”
Step-by-step guide: how to use Co-Marketing Partner StrategistInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 3 original files, the MIT licence and an attribution note.

    co-marketing.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip co-marketing.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip co-marketing.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Give the agent your ideal customer profile and any existing integration partners so its suggestions are specific rather than generic.
  • Place a product marketing context file at .agents/product-marketing.md or .claude/product-marketing.md; the skill will read it before asking questions.
  • Treat the statistics quoted in the reference material (such as HubSpot revenue share and affiliate figures) as claims to verify before using them externally.

What's inside

  • evals/evals.json
  • references/partnership-types.md
  • SKILL.md

Redistributed unmodified from coreyhaines31/marketingskills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.