How to use the Co-Marketing Partner Strategist agent skill

What the co-marketing skill makes the agent do

The skill turns a general-purpose AI agent into a co-marketing strategist for SaaS companies. Its main job is helping you decide which other companies would make good partners. It uses a framework for audience overlap, such as looking for partners who share your buyer but solve a different problem, and a scoring table that rates each candidate from 1 to 5 on criteria like audience fit, reciprocity potential and ease of execution.

The skill also helps you tell apart five partnership types: integrations, resellers, affiliates, co-marketing and app store or marketplace listings. Once you know the type, it can brainstorm matching campaigns, such as co-written posts, joint webinars, joint case studies, shared booths and giveaways, and it lists the effort level for each format.

The skill works from the framework written in its files. It does not look up live data about any company, so it cannot tell you a partner's current audience size or recent activity.

Install the co-marketing skill

Download the skill as a ZIP file from the skill's page in this directory. Then choose one of the two ways to install it.

For a personal install, unzip the file into your skills folder at ~/.claude/skills/. To limit the skill to one project, unzip it into that project's .claude/skills/ folder instead.

If you use the Claude apps, you can upload the ZIP instead. Open Settings, go to Capabilities, then Skills, and upload the file there.

• Personal install: unzip into ~/.claude/skills/
• Project install: unzip into the project's .claude/skills/ folder
• Claude apps: Settings → Capabilities → Skills, then upload the ZIP

How to trigger the skill with natural requests

You do not need a special command. The skill's description lists phrases that should activate it, including 'co-marketing', 'partner marketing', 'joint campaign', 'who should we partner with', 'integration marketing', 'cross-promotion', 'collaborate with another company', 'partnership ideas' and 'co-brand'. Ask in ordinary words that match your goal.

The skill also tells the agent to check for a product marketing context file before it asks questions. It looks for .agents/product-marketing.md, then .claude/product-marketing.md, then the older product-marketing-context.md name. If one of these exists, the agent uses it so you do not have to repeat your product details. Requests for customer referral programs or launch-specific partnerships are routed to other skills, named referrals and launch.

• Partner search: 'Who should we partner with to reach HR managers?'
• Campaign brainstorm: 'Brainstorm a joint webinar idea with a company that sells payroll software.'
• Partnership type: 'Is an app store listing or a reseller deal better for us?'
• Scoring: 'Score these three companies as co-marketing partners.'

Example requests and what to expect

Give the agent as much context as you can: your product, your ideal customer, the tools your customers already use and any partner you already have in mind. The skill asks for missing details that are not covered in your context file.

Expect structured output. For partner searches, the agent works through audience overlap and scoring criteria. For campaigns, it returns a menu of formats with effort and lead-sharing notes. Treat its answers as a starting list to check against your own data, since the skill does not verify any company.

What the skill needs and its safety notes

The skill lists no required tools or accounts. It does not run scripts and does not use the network. Its files are the SKILL.md instructions, a reference file on partnership types and an evaluation file.

Because it makes no network calls, it cannot check partner websites, pull account overlap or confirm market figures. The framework mentions tools such as Crossbeam, Reveal and G2 as places to find data. You would use those yourself; the skill does not connect to them.

• Required tools: none listed
• Runs scripts: no
• Uses network: no
• Not for: customer referral programs or launch-specific partnerships

Tips for better co-marketing results

Start with the partnership type before picking a campaign. Integrations, resellers, affiliates, co-marketing and marketplace listings pay off in different ways, and the reference file explains where each fits. Then ask for formats that match your effort budget.

Use the scoring table as a conversation starter. Ask the agent to explain a low score, then check the claim yourself before you reach out to a company.

• Put your ideal customer and current tools in your context file first
• Ask for formats at a given effort level, such as low-effort options only
• Verify any company facts yourself, because the skill works from framework only