Guide · Agent skill
How to use the Social Media Content Calendar agent skill
Updated · written with AI from the project's own documentation and checked against our catalogue data
The social-media skill is an agent skill that turns your account positioning into a four-week content calendar and a week of ready-to-publish copy for each platform. It suits small brand and founder accounts, marketers adapting one message across platforms, and creators who want a structured plan. After this guide you will know what the skill does, how to install it, how to trigger it with a plain request, and what to check before you publish.
Social Media Content Calendargenspark-ai/genoffice · Apache-2.0 Download the skill Quick start
- 1Download the ZIP. Get the social-media skill ZIP from this page. It contains SKILL.md.
- 2Unzip into the skills folder. Extract it into ~/.claude/skills/ for personal use or into .claude/skills/ inside a project.
- 3Or upload in the Claude apps. Open Settings, go to Capabilities, then Skills, and upload the skill.
- 4Describe your account. Give the industry, audience, platforms, goal, weekly posting frequency and available assets.
- 5Approve the pillars. Review the 3-5 proposed content pillars and confirm them so the agent can continue.
- 6Review the calendar and Week 1 Copy. Check the Excel Calendar and Pillars sheets, then read the Markdown copy and replace all placeholders.
- 7Test two posts first. Use the agent's suggestion of which two posts to test, then compare results.
What an agent skill is and what this one makes the agent do
An agent skill is a folder with a SKILL.md file that gives an AI agent specific instructions for one kind of task. Once the skill is installed, the agent follows its workflow when a request matches the skill.
This skill makes the agent act as a social-media planner. It first asks for missing details such as platforms, account goal, weekly posting frequency and available assets. It then proposes 3-5 fixed content pillars for you to approve before building anything.
- Builds a Calendar sheet covering 4 weeks, with promotion at most a quarter of posts
- Builds a Pillars sheet with each pillar's goal, frequency, topic sources and benchmark accounts
- Writes a Markdown document titled "Week 1 Copy" with one version per first-week post
- Flags medical, financial or education-outcome content for expert review
Install the social-media skill
Download the ZIP from the skill's page on this directory. The skill is a single file, SKILL.md, inside the recommended/social-media folder of the genoffice project.
For a personal install, unzip the file into ~/.claude/skills/. For a single project, unzip it into the project's .claude/skills/ folder. Alternatively, in the Claude apps, open Settings, go to Capabilities, and upload the skill under Skills.
- Personal: unzip into ~/.claude/skills/
- Project only: unzip into .claude/skills/ inside the project folder
- Claude apps: Settings → Capabilities → Skills, then upload
Check that your agent can create the files
The skill needs an agent environment with spreadsheet and document creation tools, because it produces an Excel workbook and a Markdown document. The skill file does not name specific tools, so confirm that your agent setup has these abilities before you start.
If your environment cannot create files, the skill's instructions allow the Markdown copy to be written directly in the reply instead, but the Excel workbook still needs spreadsheet tools.
- Spreadsheet creation for the Calendar and Pillars sheets
- Document creation for the Week 1 Copy Markdown file, or plain text in the reply
Trigger the skill with a natural request
You do not need a special command. Describe the account and what you want in plain language. The skill's quick prompts show the two main uses: planning a calendar and rewriting a message for several platforms.
Include your industry, target audience and platforms if you have them. The agent will ask for anything missing, then pause after the pillars so you can confirm them.
- Plan a one-month content calendar for this account
- Rewrite this product message into RedNote, TikTok and LinkedIn versions
- Give me a four-week posting plan for my skincare brand on Instagram and LinkedIn, posting three times a week
What the output looks like
The Excel workbook is titled "<Account> Content Calendar". Its Calendar sheet has the columns date, platform, pillar, topic, format, key message, call to action, owner and status. Owner and status stay empty for you to fill in, because the skill does not invent a team.
The Markdown document, "Week 1 Copy", groups each piece under a heading in the form date - platform - pillar, so it matches the calendar one to one. Each platform gets its own format: RedNote or Instagram posts with a title and 5-8 hashtags, TikTok scripts with a hook, body and closing prompt, LinkedIn articles with subheadings, and X or Threads posts of at most 280 characters.
Safety notes: scripts and network access
According to the skill's listing, it runs no scripts and uses no network access. It works from the information you provide and the tools your agent already has.
The skill cannot verify live data. Figures, customer reviews and outcome promises use only what you supply; otherwise the copy contains the placeholder "[add real data]". It also cannot check platform rules or advertising law, and it cannot confirm whether a trend is current, so review every piece before publishing.
- No scripts are run and no network use is declared
- Replace every [add real data] placeholder with real figures before posting
- Have an expert review medical, financial or education-outcome claims
Tips for better results
Give the agent your three best recent posts if you run an existing account. The skill asks for them so it can match your current voice.
Read the pillars carefully before confirming. Changing them early is far cheaper than rewriting a full month of copy. After delivery, ask the agent which two posts to test first.
- Supply real product photos, case studies and whether the founder appears on camera
- State a clear account goal: followers, conversion or brand
- Ask for live-stream content as an outline and timeline only, since the skill does not write word-for-word live scripts
What people use it for
- A founder planning one month of posts across Instagram and LinkedIn with a fixed weekly rhythm
- A marketer turning one product message into RedNote, TikTok, LinkedIn and X versions in the same week
- A creator building a structured calendar with first-week drafts ready to edit
- A small brand reviewing a monthly plan with pillars and owners to fill in later
Frequently asked questions
How do I install the social-media agent skill?
Download the ZIP from this page and unzip it into ~/.claude/skills/ for personal use, or into a project's .claude/skills/ folder. In the Claude apps, you can instead upload it under Settings, then Capabilities, then Skills.
Is the social-media skill free?
The skill is licensed under Apache-2.0, as stated on its listing. This page does not list prices, so check the project's licence terms for how you may use it.
What does the skill need to run?
It needs an agent environment with spreadsheet and document creation tools to produce the Excel workbook and Markdown file. The listing says it runs no scripts and uses no network.
Does it write real performance numbers or customer reviews?
No. It uses only figures and reviews you supply. Otherwise it inserts the placeholder [add real data], which you must replace before publishing.
Can it check whether trends and medical claims are safe to post?
No. It skips trends unrelated to the brand and flags medical, financial or education-outcome risks, but it cannot verify live trend timeliness or check platform rules and advertising law. An expert should review those posts.
What should I use instead if I need a different kind of social media tool?
This skill focuses on planning and drafting. If you need scheduling, analytics or publishing, you will need a separate tool, since this skill's source describes only calendar and copy creation.
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Our verdict
Use this skill if you need a consistent monthly posting plan, one message adapted for several platforms, or first-week drafts to edit. Pick something else if your content needs verified performance data, medical or financial claims cleared by experts, or live trend-chasing, since the skill cannot check those.
Download the skill