Guide · Agent skill
How to use the Product Positioning Ideas agent skill
Updated · written with AI from the project's own documentation and checked against our catalogue data
The Product Positioning Ideas skill (positioning-ideas) is an agent skill that makes your AI agent act like a brand strategist for your product. You describe your product and market, and it identifies likely competitors, looks for positioning gaps, and proposes five differentiated positioning ideas. This guide explains what the skill does, how to install it, how to trigger it with plain requests, and where its output needs checking before you use it.
Product Positioning Ideasphuryn/pm-skills · MIT Download the skill Quick start
- 1Download the ZIP. Get the positioning-ideas skill ZIP from the download link on this page.
- 2Unzip into a skills folder. Extract it into ~/.claude/skills/ for personal use or into a project's .claude/skills/ folder.
- 3Or upload it in the Claude apps. Go to Settings, then Capabilities, then Skills, and upload the skill.
- 4Describe your product and market. Give the agent your product, target audience, pain points and any current positioning.
- 5Review the competitors. Check the five identified competitors and correct anything outdated before going further.
- 6Evaluate the five ideas. Compare the statements, rationale and advantages, then shortlist the ones that match your real strengths.
What the positioning-ideas skill makes the agent do
An agent skill is a folder containing a SKILL.md file with instructions that the agent loads when a task matches the skill's description. This one is for product positioning work. Once it is active, the agent follows a fixed process: it analyses the competitive landscape, brainstorms positioning angles, and writes the statements.
Given a description of your product and market, the agent identifies five likely competitors. For each one it notes their primary positioning angle, target audience focus, key differentiators, and potential positioning gaps they leave open. It then proposes five positioning ideas meant to be clearly different from competitor positioning.
- Competitive landscape: five competitors, with their angle, audience, differentiators and gaps
- Five positioning ideas, each with a one-sentence positioning statement
- Strategic rationale, supporting messages and the competitive advantages behind each claim
Install the positioning-ideas skill
The skill is distributed as a ZIP file from the download link on this page. You can install it in one of two ways.
Option 1: copy it into a skills folder. Download the ZIP and unzip it into ~/.claude/skills/ for your personal use, or into the .claude/skills/ folder of a specific project if you want it only in that project. After unzipping, the positioning-ideas folder should contain SKILL.md.
Option 2: upload it in the Claude apps. Open Settings, go to Capabilities, then Skills, and upload the skill there.
- Personal install: ~/.claude/skills/
- Project install: .claude/skills/ inside your project
- Claude apps: Settings → Capabilities → Skills
Trigger the skill with natural requests
You do not need to type a special command. The skill is meant to be picked up when your request matches its description, so ask in ordinary language. The skill's own trigger words include positioning, brand positioning, differentiation, how to position, and positioning statement.
The more context you give, the better the output. The skill's tips recommend describing your target audience and their pain points, your product's unique capabilities, any current positioning and what is or is not working, the competitors you already know, the segment you want to own, and your long-term vision.
- "Help me position my invoicing app for freelance designers who are tired of spreadsheets."
- "Brainstorm positioning ideas for our project management tool against Asana and Trello."
- "Draft a positioning statement for our new password manager aimed at small law firms."
- "Our homepage headline is weak. Suggest differentiated positioning angles for our analytics tool."
What a good result looks like
The output is organised around four parts for each idea: the positioning statement, the strategic rationale, the supporting messages, and the competitive advantage that enables the claim. The statements follow a pattern such as 'The [product] is the only [category] designed for [target segment] who want to [primary benefit].'
Treat the result as a set of options to evaluate, not finished copy. Pick the one or two that fit your real strengths and test them with actual customers.
Requirements and safety notes
The skill lists no requirements. It does not run scripts and does not use the network, so it works only from the model's general knowledge and the context you provide. It cannot look up current competitor websites, pricing or reviews.
Because the competitor details come from general knowledge, they may be outdated or wrong. Check every competitor claim before relying on it. Comparative claims in positioning statements may also need legal review before you publish them, especially in regulated industries.
- Requires: nothing listed
- Runs scripts: no
- Uses network: no
- Not a substitute for customer validation or market research
Tips for better positioning ideas
Give specific audience details rather than broad segments. Ask for a second round that builds on an idea you liked, and add the competitor names you already know so the agent does not have to guess them.
- Describe the audience's pain points in their own words
- List your product's real capabilities, not aspirations
- Say what your current messaging is and what it gets wrong
- Ask the agent to explain the rationale so you can test each assumption
What people use it for
- Preparing a go-to-market or messaging plan for a new product
- Finding fresh angles to test against named competitors
- Rewriting a website headline or pitch with distinct options
- Clarifying how a product differs from alternatives before a sales deck
Frequently asked questions
Is the positioning-ideas skill free?
The skill is published under the MIT licence, which is stated on this page. The source does not list prices, so check the page for any other terms before you use it.
What does the positioning-ideas skill require?
The skill lists no requirements. It runs no scripts and uses no network access, so it relies only on the agent's general knowledge and the context you give it.
Where do I install the positioning-ideas skill?
Unzip the downloaded ZIP into ~/.claude/skills/ for personal use or into a project's .claude/skills/ folder. You can also upload it in the Claude apps under Settings, Capabilities, then Skills.
Why are the competitors the skill names sometimes wrong?
The output is generated brainstorming from the model's general knowledge, not current market research. Competitor details may be outdated or incorrect, so verify each one before using it.
Can I use the generated positioning statements in my marketing?
Treat them as drafts. Comparative claims may need legal review before publication, particularly in regulated fields, and the ideas should be tested with real customers first.
How is this different from just asking a chatbot for positioning ideas?
The skill gives the agent a fixed structure: five competitors with their gaps, five ideas, and for each a statement, rationale, supporting messages and advantages. It is a repeatable method rather than a one-off answer.
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Our verdict
Use this skill if you are a founder, product manager or marketer who wants a structured set of differentiated positioning options to react to quickly. Pick something else, or add customer research, if you need validated positioning or claims that will go into regulated or legally sensitive copy.
Download the skill