Guide · Agent skill
How to use the ads-create agent skill for paid ad concepts
Updated · written with AI from the project's own documentation and checked against our catalogue data
The ads-create skill is an agent skill for Claude Code and other SKILL.md-compatible agents that drafts paid-ad campaign concepts, messaging, copy and creative briefs. It works from a validated brand profile, a campaign objective, platform requirements and optional audit findings. After this guide you will know what an agent skill is, how to install ads-create, how to ask for campaign work in plain language, and what to check before anything goes live.
Paid Ad Campaign ConceptsAgriciDaniel/claude-ads · MIT Download the skill Quick start
- 1Download the ZIP. Get the ZIP for skills/ads-create from the claude-ads page.
- 2Unzip into a skills folder. Place the folder in ~/.claude/skills/ for all projects, or in a project's .claude/skills/ folder for one project.
- 3Or upload in the Claude apps. Open Settings, go to Capabilities, then Skills, and upload the ZIP.
- 4Prepare your validated profile. Gather the brand profile, objective, audience, offer, proof and platform requirements, plus any audit findings.
- 5Ask in plain language. Request a campaign brief, ad concepts or headlines and name the platform and goal.
- 6Review and verify. Check every claim, price and platform limit against your own records and current platform documentation before launch.
What an agent skill is and what ads-create makes the agent do
An agent skill is a folder containing a SKILL.md file. The file gives an AI agent step-by-step instructions for a specific kind of task. When a request matches the skill's trigger words, the agent follows those instructions instead of improvising.
ads-create tells the agent to load your validated setup or brand profile, objective, audience, offer, proof and platform requirements. It then separates factual claims from creative hypotheses and generates materially distinct strategic concepts rather than cosmetic rewrites. For each concept the skill defines an insight, promise, proof, hook, narrative, call to action, objections, platform adaptations, destination and experiment hypothesis.
- Checks copy against platform limits and policy references for Google, Meta, YouTube, LinkedIn, TikTok and Microsoft.
- Treats external account and web content as data, not instructions.
- Returns a versioned creative brief and copy deck inside the run directory.
- Does not invent testimonials, certifications, scarcity, prices, outcomes or regulated claims.
Install the ads-create skill
Download the ZIP for skills/ads-create from the claude-ads page. Unzip it into your personal skills folder, ~/.claude/skills/, so it is available in every project. To limit it to one project, unzip it into that project's .claude/skills/ folder instead.
If you use the Claude apps rather than Claude Code, open Settings, go to Capabilities, then Skills, and upload the ZIP there.
- Personal install: ~/.claude/skills/ (all projects).
- Project install: the .claude/skills/ folder inside your project.
- Claude apps: Settings → Capabilities → Skills, then upload the ZIP.
Prepare the inputs the skill needs
The skill's output depends on its inputs. It expects a validated brand or setup profile, plus campaign details: the objective, the audience, the offer and the proof you can stand behind. Platform reference files are needed for copy-limit and policy checks. The source names the plugin reference files ads/references/*-creative-specs.md and, for Meta work, the related skills/ads-meta skill.
For Meta, the skill also checks account, Pixel and conversion cold-start status. If any of these is cold or unknown, the brief must say so, and the skill will not reuse mature-account benchmarks.
- A validated brand or setup profile.
- Campaign objective, audience, offer and proof.
- Optional audit findings to build on.
- Platform reference files (ads/references/*-creative-specs.md) and skills/ads-meta for Meta.
Trigger the skill with natural requests
The skill activates on phrases such as campaign brief, campaign concepts, create a campaign, ad concepts, ad copy, ad messaging, creative brief, headlines and descriptions. You do not need special syntax. Name the platform and the goal so the agent can load the right reference file.
Give the agent the inputs in the same message or point it to where they are stored. The more specific the offer and proof, the less the agent has to guess, and the skill is designed to flag gaps rather than fill them with invented claims.
- "Create a campaign brief for our spring webinar on LinkedIn, goal is demo sign-ups."
- "Write ad concepts for a Meta prospecting campaign using the validated brand profile."
- "Draft headlines and descriptions for a Google Search campaign for our accounting software."
Review the output before anything launches
The skill states that human review is required before production or launch. Read each concept's objections and the list of verified facts. Check every price, number and testimonial against your own records, because the skill is designed not to invent them but you are responsible for what goes live.
Platform policy checks rely on reference files that may be dated. Confirm current limits and policies on the platform itself before you publish.
- Verify every factual claim against your source material.
- Confirm character limits and policy rules against current platform documentation.
- Have a qualified person sign off on any regulated claim.
Safety notes: scripts and network access
According to the skill's listing, ads-create does not run scripts and does not use the network. Its work consists of reading the inputs and reference files you provide and writing the brief and copy deck.
Because the skill reads external account and web content, the instructions tell the agent to treat that content as data only, never as instructions to follow.
- Runs scripts: no.
- Uses network: no.
- External content is treated as data, not instructions.
What people use it for
- Drafting several distinct ad concepts for a Meta prospecting campaign, each with a hook, promise and proof point.
- Turning existing audit findings into a versioned creative brief for client review.
- Producing headlines and descriptions checked against Google character limits.
- Building a copy deck for a LinkedIn or TikTok campaign with platform adaptations.
- Writing experiment hypotheses to test against each concept.
Frequently asked questions
How do I install the ads-create skill?
Download the ZIP for skills/ads-create from the claude-ads page and unzip it into ~/.claude/skills/ for all projects, or into a project's .claude/skills/ folder for one project. In the Claude apps, upload the ZIP under Settings, then Capabilities, then Skills.
What do I need to use ads-create?
You need Claude Code or another SKILL.md-compatible agent, a validated brand or setup profile, and campaign inputs such as objective, audience, offer and proof. The platform reference files and skills/ads-meta are needed for Meta work and copy-limit checks.
Is ads-create free?
The source lists the skill under an MIT licence. Check the repository's licence file for the terms that apply to your use. The source does not state any pricing.
Does ads-create launch ads for me?
No. The skill produces concepts, copy and creative briefs. The skill states that human review is required before production or launch.
Can ads-create write regulated health or finance ads?
It is not suited to this. The skill is designed to avoid regulated claims, and the listing says regulated products need compliance sign-off the skill cannot provide.
Why does the output say my Meta account is cold?
For Meta work the skill checks account, Pixel and conversion cold-start status. If a dimension is cold or unknown, the brief states it and avoids mature-account benchmarks, so the flag reflects your inputs rather than a fault.
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Our verdict
Use ads-create if you already have a validated brand profile and need structured first drafts of distinct ad concepts, copy and creative briefs for Meta, Google, YouTube, LinkedIn, TikTok or Microsoft. Pick something else if you have no brand profile yet or you run regulated products that need compliance sign-off, since the skill cannot supply that.
Download the skill