Guide · Agent skill
How to use the Content Engine agent skill
Updated · written with AI from the project's own documentation and checked against our catalogue data
Content Engine is an agent skill that helps an AI agent plan and draft content for X, LinkedIn, TikTok, YouTube and newsletters. Instead of copying one message everywhere, it writes each piece for the platform it is going to. This guide explains what the skill does, how to install it, how to trigger it with natural requests, and what to watch for, so you can use it after reading this page.
Content Engineaffaan-m/ECC · MIT Download the skill Quick start
- 1Download the ZIP. Download the content-engine skill ZIP from this page and unzip it so that the folder contains SKILL.md.
- 2Choose an install location. Place the folder in ~/.claude/skills/ for personal use, or in .claude/skills/ inside a project.
- 3Or upload in the Claude apps. In the Claude apps, open Settings, go to Capabilities, then Skills, and upload the skill.
- 4Start with your source. Give the agent the article, demo, transcript or launch doc you want to adapt.
- 5Answer the first questions. Tell the agent the audience, the platform and the goal so it can tailor the drafts.
- 6Review and verify the drafts. Check each draft for platform fit and check every factual claim before you publish it yourself.
What is the Content Engine skill and what does it make the agent do?
An agent skill is a folder containing a SKILL.md file with instructions that the agent loads when a task matches the skill's description. The content-engine skill is for writing social and content material. When it is active, the agent asks what the source material is, who the audience is and what the goal is. It then writes X posts or threads, LinkedIn posts, short-form video scripts, YouTube structures or newsletter drafts.
The skill can also take one article, demo or document and break it into several platform-specific pieces, with a suggested posting order.
- Clarifies the source asset, audience, platform and goal before writing
- Drafts platform-specific copy rather than one message reused everywhere
- Extracts 3-7 core ideas from an anchor asset and turns them into variants
- Returns a core angle, platform drafts, optional posting order and optional CTA variants for campaigns
How do you install the Content Engine skill?
Download the ZIP for this skill from this page and unzip it. The skill is in a folder that contains SKILL.md. Then place the folder in one of these locations:
- Personal skills: ~/.claude/skills/
- Project skills: the .claude/skills/ folder inside your project
- In the Claude apps: go to Settings → Capabilities → Skills and upload the skill there
How do you trigger the skill with a natural request?
You do not need a special command. The skill's description says it should be used when you want social posts, threads, scripts, content calendars, or one source asset adapted across platforms. Describe the task in plain language and name the platform and the source if you have them.
- Write a 5-post X thread from this product changelog.
- Draft a LinkedIn launch post for our beta, aimed at founders.
- Turn this 20-minute podcast transcript into three short-form video scripts.
- Make a two-week content calendar around our v2 launch for X and LinkedIn.
- Adapt this blog post into a newsletter draft and a set of LinkedIn posts.
What should you expect when you use it?
The skill is built to ask questions first. If you leave out the source, audience, platform or goal, expect the agent to ask for them. Good answers at this stage produce better drafts than a vague request.
For each platform the skill follows specific rules. For X it opens fast and keeps one idea per post. For LinkedIn it uses a strong first line and short paragraphs. For short video it aims to interrupt in the first 3 seconds and to script around visuals. For YouTube it shows the result early and structures the video by chapter. For newsletters it covers one clear lens.
- Each draft is checked to read natively for its platform and to avoid duplicated copy
- Hooks are expected to be strong and specific, with no generic hype
- CTAs should match the content and the audience
- The output may list missing inputs you need to supply before publishing
What does the skill need, and is it safe to use?
The skill lists no required tools or packages. It does not run scripts and does not use the network. The package contains only SKILL.md. This means it works from text instructions alone and does not post to platforms or fetch outside data.
Because the skill has no research or fact-checking step, drafts can contain claims that are not supported. Check every metric, result and factual statement before you publish.
- Requires: nothing listed
- Runs scripts: no
- Uses network: no
- Files included: SKILL.md
Tips for better results with Content Engine
Give the agent the full source material rather than a summary, and state the goal. Ask for one platform at a time if you want deeper edits, or ask for a multi-platform campaign if you want a posting order and a set of variants.
- Paste the actual article, transcript or changelog as the source
- Name the audience, such as builders, investors or customers
- Ask for the posting order and CTA variants when planning a launch
- Verify every number and claim yourself before publishing
- Edit the drafts in your own voice after the first pass
What people use it for
- Founders or small teams writing launch posts for X and LinkedIn
- Creators turning a podcast or video into short-form scripts and social posts
- Marketers planning a lightweight content calendar around a launch or milestone
- Writers repurposing an article into a newsletter draft and several social posts
Frequently asked questions
How do I install the content-engine skill?
Download the ZIP from this page and unzip it. Put the folder in ~/.claude/skills/ for personal use or in .claude/skills/ inside a project. You can also upload it in the Claude apps under Settings, then Capabilities, then Skills.
Is the Content Engine skill free?
The source material for this page lists the licence as MIT. It does not state pricing, so check the licence and the page you downloaded from for any terms that apply.
What does the Content Engine skill require?
The skill lists no required tools. It does not run scripts and does not use the network. The package contains only a SKILL.md file.
Can Content Engine publish or schedule posts automatically?
No. The skill only writes text. It does not post to platforms or schedule content, so you need to publish the drafts yourself or with another tool.
Does Content Engine check facts or metrics?
No. The skill has no research or fact-checking step, so drafts can contain unsupported claims. Verify all numbers and statements before you publish.
Why is the agent asking questions instead of writing right away?
The skill starts by clarifying the source asset, audience, platform and goal. Answering these questions lets the agent tailor each platform's draft, which gives better results than a vague request.
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Our verdict
Content Engine suits founders, small teams and creators who need platform-specific drafts from one source, and who will edit and fact-check the output themselves. If you need automated publishing or scheduling, or you need verified research and metrics, pick a tool built for that job.
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