Brevo vs Klaviyo
Which should you use? A side-by-side look at what each one does, who it suits, what it costs, how hard it is to set up, and where each falls short.
AI tool · Freemium
An email, SMS and WhatsApp marketing platform with a CRM and AI copy assistant, priced by sends.
AI tool · Freemium
An email and SMS marketing platform for e-commerce with predictive analytics and AI segmentation.
The short answer
Choose Brevo if you need…
- Budget email marketing
- Transactional email
Choose Klaviyo if you need…
- Shopify stores
- Revenue-driven email flows
Side-by-side
| Brevo | Klaviyo | |
|---|---|---|
| Type | Marketing & SEO · Email marketing | Marketing & SEO · Email marketing |
| Price | Freemium | Freemium |
| Platforms | Web, API | Web, iOS |
| Works with | WordPress, Shopify, Zapier | Shopify, WooCommerce |
| Hands-on tested by us | Not yet | Not yet |
| Last checked | 2026-10-29 | 2026-10-29 |
What each one is
Brevo
An email, SMS and WhatsApp marketing platform with a CRM and AI copy assistant, priced by sends. Good value with unlimited contacts. Template editor is less refined than competitors.
Klaviyo
An email and SMS marketing platform for e-commerce with predictive analytics and AI segmentation. Best-in-class for e-commerce email. Pricing scales with contacts and can get expensive.
Best for
Brevo
- Budget email marketing
- Transactional email
Klaviyo
- Shopify stores
- Revenue-driven email flows
Strengths
Brevo
- Email and SMS campaigns
- Transactional email API
- CRM
- AI copy help
Klaviyo
- Email and SMS flows
- Predictive analytics
- AI segments and content
- Deep e-commerce integrations
Frequently asked questions
What is the difference between Brevo and Klaviyo?
Brevo: An email, SMS and WhatsApp marketing platform with a CRM and AI copy assistant, priced by sends. Klaviyo: An email and SMS marketing platform for e-commerce with predictive analytics and AI segmentation. Brevo suits budget email marketing, while Klaviyo suits shopify stores.
Are Brevo and Klaviyo free?
Brevo: Freemium. Klaviyo: Freemium.
What are other alternatives to Brevo and Klaviyo?
Other options people compare them with include Mailchimp, HubSpot.
Keep comparing
Built from our catalogue entries for both products: open-source details come from each project's README (AI-assisted, refreshed weekly) and GitHub data; AI-tool details are editorial. Spotted something wrong? Let us know from either product's page.