Brevo vs HubSpot
Which should you use? A side-by-side look at what each one does, who it suits, what it costs, how hard it is to set up, and where each falls short.
AI tool · Freemium
An email, SMS and WhatsApp marketing platform with a CRM and AI copy assistant, priced by sends.
AI tool · Freemium
A CRM platform with marketing, sales and service hubs, and Breeze AI agents and assistants.
The short answer
Choose Brevo if you need…
- Budget email marketing
- Transactional email
Choose HubSpot if you need…
- SMB marketing automation
- CRM with built-in marketing
Side-by-side
| Brevo | HubSpot | |
|---|---|---|
| Type | Marketing & SEO · Email marketing | Marketing & SEO · Marketing automation |
| Price | Freemium | Freemium |
| Platforms | Web, API | Web, iOS, Android |
| Works with | WordPress, Shopify, Zapier | Slack, Gmail, Zapier, WordPress |
| Hands-on tested by us | Not yet | Not yet |
| Last checked | 2026-10-29 | 2026-10-29 |
What each one is
Brevo
An email, SMS and WhatsApp marketing platform with a CRM and AI copy assistant, priced by sends. Good value with unlimited contacts. Template editor is less refined than competitors.
HubSpot
A CRM platform with marketing, sales and service hubs, and Breeze AI agents and assistants. Integrated and easy to grow into. Costs jump steeply at professional tiers.
Best for
Brevo
- Budget email marketing
- Transactional email
HubSpot
- SMB marketing automation
- CRM with built-in marketing
Strengths
Brevo
- Email and SMS campaigns
- Transactional email API
- CRM
- AI copy help
HubSpot
- Free CRM
- Email and automation
- Breeze AI agents
- Landing pages and forms
Frequently asked questions
What is the difference between Brevo and HubSpot?
Brevo: An email, SMS and WhatsApp marketing platform with a CRM and AI copy assistant, priced by sends. HubSpot: A CRM platform with marketing, sales and service hubs, and Breeze AI agents and assistants. Brevo suits budget email marketing, while HubSpot suits smb marketing automation.
Are Brevo and HubSpot free?
Brevo: Freemium. HubSpot: Freemium.
What are other alternatives to Brevo and HubSpot?
Other options people compare them with include Mailchimp, Klaviyo.
Keep comparing
Built from our catalogue entries for both products: open-source details come from each project's README (AI-assisted, refreshed weekly) and GitHub data; AI-tool details are editorial. Spotted something wrong? Let us know from either product's page.