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SMS Marketing Playbook

Plan, build and optimize compliant SMS, MMS and WhatsApp marketing programs

Source Download skill
Repository
coreyhaines31/marketingskills
Stars
57,951
Licence
MIT
Files
6 files

What it does

Once installed, the agent acts as an SMS and WhatsApp marketing expert. It helps decide whether text messaging suits a given message versus email, plans flows such as welcome, abandoned cart, post-purchase and win-back texts, and warns about legal requirements like TCPA consent, STOP/HELP handling, quiet hours and US A2P 10DLC registration. It also covers WhatsApp rules such as the 24-hour window and template approval.

Great for

  • Ecommerce or DTC brands planning or fixing a text message program
  • Mobile app or SaaS teams setting up transactional or activation texts
  • Marketers who need a compliance checklist before sending SMS in the US, EU or Canada

Skip it if

  • Legal advice: the skill gives general guidance from its reference files and does not replace a lawyer on TCPA, GDPR or CASL obligations
  • Sending messages to people who have not given clear consent, since this risks large class-action penalties
  • Newsletters or long educational content, which the skill itself says belong in email

Try asking

  • “Plan a welcome SMS flow for a Shopify store with a 10,000-person email list”
  • “Write an abandoned cart text sequence and check it against TCPA opt-out rules”
  • “Should I use SMS or email for our win-back campaign?”
  • “Set up WhatsApp templates for order updates for customers in Brazil”
Step-by-step guide: how to use SMS Marketing PlaybookInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 6 original files, the MIT licence and an attribution note.

    sms.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip sms.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip sms.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Give the agent your business type, list size, countries served and current platform (e.g. Klaviyo, Postscript, Attentive) so advice fits your setup.
  • Have the agent check any opt-in copy and STOP/HELP responses against the compliance reference before going live, and confirm with a lawyer for your jurisdiction.
  • Keep your 10DLC registration sample messages identical to what you actually send.

What's inside

  • evals/evals.json
  • references/compliance.md
  • references/platforms.md
  • references/sequence-templates.md
  • references/whatsapp.md
  • SKILL.md

Redistributed unmodified from coreyhaines31/marketingskills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.