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Public Relations & Earned Media

Pitch journalists, respond to press requests, and handle PR crises with structured playbooks

Source Download skill
Repository
coreyhaines31/marketingskills
Stars
57,951
Licence
MIT
Files
10 files

What it does

When installed, the agent acts like a PR strategist for software products. It helps you find story angles, write pitches to journalists and podcasts, respond to press-request platforms such as HARO or Qwoted, build a press page and media kit, and prepare for podcast interviews. It also gives a structured first-hour checklist, severity tiers, and statement templates when something goes wrong, such as a breach or backlash. The instructions point to reference files for each of these tasks.

Great for

  • Founders or small SaaS teams trying to earn press coverage without a PR agency
  • Marketers building a repeatable media outreach routine
  • Teams that need a fast, templated response to a data breach, outage, or public backlash

Skip it if

  • Pre-launch products with no real story; the skill itself says PR is not worth it yet in that case
  • Legal-sensitive incidents such as breaches, injuries, or lawsuits: the skill says to involve legal counsel before admitting fault or publishing, so the agent's drafts should not be sent unreviewed
  • Startup directory submissions or cold prospect emails, which the skill routes to other skills

Try asking

  • “Write a pitch to a tech journalist about our new customer-retention data”
  • “Draft a holding statement for a data breach we discovered this morning”
  • “Help me prep for a podcast interview I just booked”
  • “Find a way to newsjack today's headline about AI regulation with our product's perspective”
Step-by-step guide: how to use Public Relations & Earned MediaInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 10 original files, the MIT licence and an attribution note.

    public-relations.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip public-relations.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip public-relations.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Give the agent your real data, milestones, or customer story, since the skill says the story must come from evidence rather than the product itself
  • Check for an optional product-marketing context file so the agent can reuse your positioning instead of asking again
  • Treat crisis templates as drafts and get legal and leadership review before publishing

What's inside

  • evals/evals.json
  • references/crisis-communications.md
  • references/journalist-pitching.md
  • references/media-outlets.md
  • references/newsjacking.md
  • references/podcast-guest-prep.md
  • references/press-platforms.md
  • references/statement-templates.md
  • references/story-angles.md
  • SKILL.md

Redistributed unmodified from coreyhaines31/marketingskills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.