
Prospecting
Builds qualified, evidence-backed prospect lists for B2B, SaaS, local businesses, or early-stage demand signals.
- Repository
- coreyhaines31/marketingskills
- Stars
- 57,951
- Licence
- MIT
- Files
- 12 files
What it does
When you want to find businesses or people to sell to, this skill makes the agent work through a structured process: define your ideal customer, gather a longer candidate list, check each candidate against that definition with cited sources, and rank them. It picks one of four approaches (SaaS, general B2B, local small businesses, or early demand-signal discovery) and points to reference guides for each. Outreach copy and sending are handled by other skills.
Great for
- Founders or sales teams building a first outbound target list
- Local businesses looking for new customers in a specific area and category
- Early-stage startups looking for their first design partners or beta users from public complaints or signals
Skip it if
- Scraping LinkedIn or collecting personal data without a licensed source, since the skill itself says never to scrape LinkedIn and to use licensed data (risk of terms-of-service and privacy violations)
- Sending cold email campaigns; the skill defers copy, sending setup and replies to a separate cold-email skill
- Researching competitors, which is a separate skill
Try asking
- “Build a list of 25 verified B2B SaaS prospects in fintech that recently raised funding and are hiring sales roles”
- “Find local dental clinics in Austin with outdated websites and no online booking”
- “Find my first 10 design partners by searching forums and GitHub issues for people describing this pain point”
Install in 3 steps
- 1
Download the skill
The ZIP contains the 12 original files, the MIT licence and an attribution note.
prospecting.zip - 2
Add it to your agent
Claude Code (all projects)
mkdir -p ~/.claude/skills && unzip prospecting.zip -d ~/.claude/skills/Claude Code / Agent SDK (this project only)
mkdir -p .claude/skills && unzip prospecting.zip -d .claude/skills/Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.
- 3
Ask for the task
No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.
Get better results
- Give the agent your ICP up front (industry, size, geography, buyer role) so it skips the discovery questions
- Ask for a shorter, higher-quality list; the skill says 25 verified leads beat 250 mostly-junk ones
- Check every email and cited source yourself before sending, since the agent's evidence depends on what it can find
What's inside
- evals/evals.json
- references/account-research.md
- references/b2b-prospecting.md
- references/compliance.md
- references/data-sources.md
- references/demand-signals.md
- references/enrichment-playbook.md
- references/local-prospecting.md
- references/saas-prospecting.md
- references/signal-plays.md
- references/sourcing-and-enrichment.md
- SKILL.md
Redistributed unmodified from coreyhaines31/marketingskills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.