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Product Marketing Context

Builds a shared product positioning and brand voice doc that other marketing skills reuse.

Source Download skill
Repository
coreyhaines31/marketingskills
Stars
57,951
Licence
MIT
Files
3 files

What it does

It makes the agent interview you, or scan your codebase, to draft a reusable document at .agents/product-marketing.md covering your product, audience, competitors, differentiation, customer language, brand voice, proof points and goals. Other marketing skills read that file, so you do not have to re-explain your product each time. It also keeps a versioned changelog of what changed and why.

Great for

  • Founders or small teams starting a new marketing project who want consistent positioning
  • Marketers who repeatedly re-explain their product to AI tools
  • Developers who want the agent to draft marketing context from their README and landing pages

Skip it if

  • Someone who only needs a one-off piece of copy, since setting up the context document is overhead for a single task
  • Teams expecting it to verify claims or metrics, since it drafts from what it finds in your files and your answers, which may be inaccurate or outdated

Try asking

  • “Set up my product marketing context before we start on campaigns”
  • “Auto-draft our positioning and ICP from this repo's README and landing pages”
  • “Update the brand voice section of our product context doc”
  • “Log this learning in our product marketing context”
Step-by-step guide: how to use Product Marketing ContextInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 3 original files, the MIT licence and an attribution note.

    product-marketing.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip product-marketing.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip product-marketing.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Use the auto-draft option first, then correct the draft; it is faster than starting from scratch.
  • Give verbatim customer phrases and real copy you have published, since the skill favours these over invented adjectives.
  • Review the saved file before other skills rely on it, because it becomes the shared context for every marketing task.

What's inside

  • evals/evals.json
  • references/brand-voice.md
  • SKILL.md

Redistributed unmodified from coreyhaines31/marketingskills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.