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Popup CRO

Plan and optimize popups, modals, slide-ins and banners that convert without annoying visitors

Source Download skill
Repository
coreyhaines31/marketingskills
Stars
57,951
Licence
MIT
Files
2 files

What it does

Once installed, the agent acts as a conversion specialist for on-site overlays such as email capture popups, exit-intent offers, slide-ins and announcement bars. It asks about the popup's goal and traffic, then recommends triggers (time, scroll depth, exit intent, clicks), copy formulas, design and mobile layout, frequency capping, and privacy and accessibility compliance. It is guidance and copy, not a tool that builds or deploys the popup.

Great for

  • Marketers planning a newsletter or lead-magnet popup
  • Founders or site owners wanting a discount or exit-intent offer that doesn't annoy visitors
  • Front-end developers who need trigger and frequency rules plus accessibility checklists

Skip it if

  • Teams needing legal sign-off on consent or GDPR wording: the skill gives general best practices only and is not legal advice
  • General page or form optimization outside overlays: the skill itself points to the separate cro skill for that

Try asking

  • “Write a headline, subhead and button copy for an email capture popup on my blog”
  • “Suggest a scroll-depth trigger and frequency cap for an exit-intent discount popup on my store”
  • “Review my announcement banner design for mobile and accessibility issues”
Step-by-step guide: how to use Popup CROInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 2 original files, the MIT licence and an attribution note.

    popups.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip popups.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip popups.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Share your traffic sources, current popup performance and page types so recommendations fit your situation.
  • Mention if you already have a product-marketing context file; the skill checks for one before asking questions.
  • Treat the advice as a starting point and test variants, since the skill's own guidance cites general patterns rather than your data.

What's inside

  • evals/evals.json
  • SKILL.md

Redistributed unmodified from coreyhaines31/marketingskills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.