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OpenClaw Brand Identity

Apply OpenClaw's visual identity to logos, type, imagery, voice and launch materials

Source Download skill
Repository
openclaw/clawhub
Stars
9,546
Licence
MIT
Files
3 files

What it does

When installed, the agent follows OpenClaw's official brand rules whenever a task changes the brand itself, such as making a logo variant, a presentation, a social graphic or launch material. It uses the defined colour palette, sans-serif and serif type choices, sentence-case headings, and rules against distorting the logo or adding decorative gradients. It also checks asset-rights guidance before copying or redistributing brand files, and it reports a logo clearspace check as unavailable rather than guessing a measurement.

Great for

  • Designers producing OpenClaw-branded slides, posts or launch graphics
  • Developers building marketing pages or docs that must match the OpenClaw identity
  • Contributors who need to know whether they may reuse OpenClaw logos or mascot imagery

Skip it if

  • Ordinary product UI work, which the skill itself says should not be treated as a marketing page; the rules could make the output overly branded
  • Use by people outside the OpenClaw project who want to imitate the brand, since the asset-rights file governs reuse and the skill is tied to one project's identity

Try asking

  • “Create a social media graphic for the OpenClaw v2 launch using the brand palette and sentence-case headings”
  • “Review this landing page header and check whether the logo is distorted or used against the brand rules”
  • “Draft a slide deck template in OpenClaw's typography and voice”
  • “Can I reuse the OpenClaw mascot image in a conference talk? Check the asset rights”
Step-by-step guide: how to use OpenClaw Brand IdentityInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 3 original files, the MIT licence and an attribution note.

    openclaw-brand.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip openclaw-brand.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip openclaw-brand.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Name the artifact type and audience up front (product, docs or marketing) so the agent picks the right rules.
  • Provide the actual logo or brand files, since the skill gives rules but no image assets; logo clearspace checks will be reported as unavailable unless approved guidance is supplied.
  • Check the asset-rights reference before publishing any reused imagery outside the project.

What's inside

  • references/asset-rights.md
  • references/identity.md
  • SKILL.md

Redistributed unmodified from openclaw/clawhub under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.