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Marketing Plan Builder

Builds a 12-month AARRR marketing plan for a client or product, mapped to budget, team and funding stage.

Source Download skill
Repository
coreyhaines31/marketingskills
Stars
57,951
Licence
MIT
Files
15 files

What it does

Once installed, when you ask your AI agent for a marketing plan, growth plan or go-to-market plan, it follows a structured method: it gathers context about the business, scores its current marketing state against a 17-section audit rubric, and writes a 13-section plan organised by the AARRR funnel (Acquisition, Activation, Retention, Referral, Revenue). The plan covers a 90-day roadmap, a 12-month outlook tied to funding milestones, and a stack of marketing skills and tool integrations, all saved as a Notion-ready markdown document. It works in phases with review and approval of each section, and saves progress to a folder under the user's home directory.

Great for

  • Fractional CMOs and marketing consultants starting a new client engagement
  • Founders who need a shareable 12-month marketing roadmap for their team or investors
  • Teams consolidating scattered marketing research and audit findings into one plan

Skip it if

  • Single-channel execution (for example, one email sequence or ad campaign), where a channel-specific skill is more useful; the skill itself says to use those instead
  • Quick brainstorming with no commitment to a plan, which the marketing-ideas skill covers better
  • Plans for clients whose data you have no right to hold, since the skill stores client material on disk in a per-client folder and may pull data from connected tools

Try asking

  • “Create a 12-month marketing plan for quietude.app”
  • “Build a 90-day go-to-market plan for my SaaS product, acme-saas”
  • “Run a current-state audit and turn it into an AARRR growth plan for this client”
  • “Size the market for my product: TAM, SAM and SOM”
Step-by-step guide: how to use Marketing Plan BuilderInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 15 original files, the MIT licence and an attribution note.

    marketing-plan.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip marketing-plan.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip marketing-plan.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Provide as much client material as you can up front (analytics, budget, team size, existing audits) so the plan reflects real constraints rather than generic advice.
  • Review each section during the REVIEW phase and push back on anything that does not match what the team can actually execute.
  • Keep client folders separate and use the slug format described in the skill, since plans and client data are stored locally on disk.

What's inside

  • evals/evals.json
  • references/aarrr-framework.md
  • references/budget-planning.md
  • references/client-types.md
  • references/current-state-rubric.md
  • references/funding-stage-unlocks.md
  • references/growth-patterns.md
  • references/idea-cross-reference.md
  • references/market-sizing.md
  • references/measurement-framework.md
  • references/methodology.md
  • references/ops-stack-mapping.md
  • references/plan-template.md
  • references/team-and-agency-model.md
  • SKILL.md

Redistributed unmodified from coreyhaines31/marketingskills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.