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Link Building

Earn backlinks and third-party mentions that lift rankings and AI citations, without paid link spam

Source Download skill
Repository
coreyhaines31/marketingskills
Stars
57,951
Licence
MIT
Files
5 files

What it does

Once installed, the agent works as a link-building strategist for a website. It first checks whether links are actually the bottleneck, compares a target page's referring domains against the pages outranking it, and suggests linkable assets and outreach tactics such as reclaiming unlinked brand mentions, getting onto 'best of' lists, and fixing broken links. It also points out when a problem is really content or technical, and sends you to related skills for PR, directories, or reviews. It is explicit that paid or swapped links should be marked sponsored or nofollow rather than used for ranking.

Great for

  • Marketers or SEO leads trying to close an authority gap against specific competing pages
  • Founders with a product page that ranks poorly and needs outside mentions
  • Teams wanting a structured outreach plan with prioritized tactics and playbooks

Skip it if

  • Buying or exchanging links to pass ranking credit: the skill itself warns against this, and it violates search engine guidelines
  • Pages that are not indexed or do not match search intent; links will not fix these, so a page audit should come first

Try asking

  • “Our pricing page ranks 6th and competitors have ten times our referring domains. Run a link gap and tell me what to do.”
  • “Find unlinked mentions of our brand online and draft outreach asking for a link.”
  • “Which 'best X tools' listicles do AI assistants cite for our category, and how do we get into them?”
  • “Is this link vendor safe? Here is the offer: ...”
Step-by-step guide: how to use Link BuildingInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 5 original files, the MIT licence and an attribution note.

    link-building.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip link-building.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip link-building.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Give the agent your target page, the queries it should rank for, and a list of the pages currently outranking it so the gap analysis is concrete.
  • Check for product marketing context files first; the skill reads them to avoid repeating questions.
  • Tools like Ahrefs or Semrush are optional but make the referring-domain comparison much more accurate; supply exports if you have them.

What's inside

  • evals/evals.json
  • references/prospecting-and-outreach.md
  • references/risk-policy.md
  • references/tactics.md
  • SKILL.md

Redistributed unmodified from coreyhaines31/marketingskills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.