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Lead Magnet Planner

Plans gated content and lead magnets (checklists, templates, mini-courses) to capture emails and feed product adoption.

Source Download skill
Repository
coreyhaines31/marketingskills
Stars
57,951
Licence
MIT
Files
7 files

What it does

Once installed, the agent acts as a lead magnet strategist. It asks about your business, audience, buyer stage and existing content, then recommends which free offer to create (such as a checklist, template, cheat sheet, mini-course or webinar), how to gate it, what form fields to ask for, and how to structure the landing page and delivery. It can also help turn a course or newsletter you own into an installable agent skill, pointing to reference guides for rights checks and release steps.

Great for

  • Founders or marketers deciding what free content to offer for email sign-ups
  • Creators who want to package an existing course, guide or newsletter as a free offer
  • Teams planning a lead generation content calendar by buyer stage

Skip it if

  • Writing the final copy or landing page text, which the skill hands off to other skills (copywriting, emails, cro) (the skill only covers planning)
  • Building interactive calculators or quizzes, which the skill routes to a separate free-tools skill
  • Packaging third-party or paywalled content as a skill without the rights to it, which the included rights-check guidance exists to prevent

Try asking

  • “Help me pick a lead magnet for an audience of small ecommerce owners who are just becoming aware of our product”
  • “Plan a template download we can gate for our decision-stage visitors”
  • “Turn our 8-part email course into a lead magnet and an installable agent skill”
Step-by-step guide: how to use Lead Magnet PlannerInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 7 original files, the MIT licence and an attribution note.

    lead-magnets.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip lead-magnets.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip lead-magnets.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Give the agent your existing content, audience and product context up front so recommendations are specific rather than generic
  • Ask for a plan by buyer stage (awareness, consideration, decision) to match the offer to where leads are
  • Use the separate copywriting, emails and cro skills once the offer is chosen, since this skill focuses on strategy

What's inside

  • evals/evals.json
  • references/benchmarks.md
  • references/content-to-skill-corpus-design.md
  • references/content-to-skill-release.md
  • references/content-to-skill.md
  • references/format-guide.md
  • SKILL.md

Redistributed unmodified from coreyhaines31/marketingskills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.