Skip to content
Get packs

Product Launch Planner

Plan product launches, feature announcements, and release checklists using a structured launch framework

Source Download skill
Repository
coreyhaines31/marketingskills
Stars
57,951
Licence
MIT
Files
4 files

What it does

When installed, the agent uses a structured launch playbook whenever you are preparing to release a product, feature, or update publicly. It first checks whether the thing is ready to launch (keeping it simple, lovable and complete), then plans launch activities across owned channels like email and your website, rented channels like social media, and borrowed channels like partnerships and guest content. It also covers related tasks such as pre-launch QA, changelogs, release notes and go-live checklists.

Great for

  • Founders or small teams preparing a product or feature release
  • Marketers building a go-to-market or Product Hunt launch plan
  • Developers who want a pre-launch checklist and release notes drafted

Skip it if

  • Ongoing marketing after launch, which the skill itself redirects to a separate marketing-ideas skill
  • Deciding the specific offer, bonuses or pricing, which is handled by a separate offers skill
  • Anyone expecting guaranteed results, since the advice is general strategy rather than measured outcomes

Try asking

  • “Help me plan a launch for our new beta with early access signups”
  • “Create a pre-launch QA checklist before we go live on the new site”
  • “Draft release notes and a changelog for what we shipped this week”
  • “Build a Product Hunt launch plan for our feature announcement”
Step-by-step guide: how to use Product Launch PlannerInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 4 original files, the MIT licence and an attribution note.

    launch.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip launch.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip launch.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Share your existing product marketing context file (for example .agents/product-marketing.md) so the agent skips questions it can already answer.
  • Be specific about your audience and launch date so the phased plan is realistic.
  • Use the readiness check first: cut scope to one lovable, complete thing before planning the launch mechanics.

What's inside

  • evals/evals.json
  • references/shipped-changes.md
  • references/site-launch-qa.md
  • SKILL.md

Redistributed unmodified from coreyhaines31/marketingskills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.