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Free Tool Strategy

Plan, evaluate, and build free marketing tools that attract leads, links, and brand awareness

Source Download skill
Repository
coreyhaines31/marketingskills
Stars
57,951
Licence
MIT
Files
4 files

What it does

This skill teaches the agent to act as a strategist for engineering-as-marketing: building a useful free tool (such as a calculator, generator, or website grader) to attract visitors, leads, and backlinks. Once installed, the agent asks about your business, goals, and resources, scores candidate tool ideas against a checklist, recommends a tool type and build approach (custom, no-code, or embedded), and warns about common pitfalls like over-building or tracking vanity metrics. It does not build the tool itself from these files.

Great for

  • Marketing teams deciding whether a free calculator or grader could generate leads
  • Founders weighing a free tool against paid acquisition channels
  • Developers scoping a minimal first version of a marketing tool

Skip it if

  • Downloadable content like ebooks or checklists, which the description says belongs to a separate lead-magnets skill
  • Anyone expecting guaranteed results: the references note measurement limits and the scorecard is a judgment aid, not a proven predictor

Try asking

  • “Should I build a free ROI calculator to generate leads for my SaaS product?”
  • “Evaluate these three free tool ideas for lead generation and score them with the scorecard”
  • “Plan an MVP for a free website grader that naturally leads to our paid audit service”
  • “Compare build vs. no-code options for a free pricing estimator”
Step-by-step guide: how to use Free Tool StrategyInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 4 original files, the MIT licence and an attribution note.

    free-tools.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip free-tools.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip free-tools.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Provide your product, audience, and goals up front so the agent can skip generic questions
  • If you have a product-marketing context file at .agents/product-marketing.md, the agent will read it first
  • Ask the agent to score each idea on the 8-factor scorecard and explain the weakest factor

What's inside

  • evals/evals.json
  • references/tool-benchmarks.md
  • references/tool-types.md
  • SKILL.md

Redistributed unmodified from coreyhaines31/marketingskills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.