Event Marketing Planner
Plan, sponsor, speak at, or host events that generate measurable pipeline, not just attendance.
- Repository
- coreyhaines31/marketingskills
- Stars
- 57,951
- Licence
- MIT
- Files
- 6 files
What it does
Once installed, the agent approaches event planning as a marketer would: it helps choose which events are worth the money, decides whether to host, sponsor, speak or attend, and plans the work before and after the event where most pipeline is actually made. It asks a short batch of questions about role, goal, target audience and budget, then builds a plan around booking meetings in advance, capturing context during conversations, and sending timely personalised follow-up. It also points to supporting reference guides for webinars, sponsorship ROI and speaking.
Great for
- B2B marketers or field marketing teams deciding which conferences, trade shows or webinars to invest in
- Founders or small teams hosting a dinner, workshop or webinar and wanting a repeatable follow-up process
- Speakers or sponsors who want to evaluate an event's return before committing budget
Skip it if
- Consumer businesses or low-ticket products where in-person events rarely pay back, since the skill assumes high-trust, high-value B2B sales cycles
- Anyone wanting hands-on logistics such as venue booking, ticketing or catering, because the skill is strategic guidance rather than an operations tool
- Product launch moments, email sequence writing, podcast PR or community programmes, which the skill itself says are covered by other skills
Try asking
- “Should we sponsor the regional SaaS conference in Chicago, and how do we measure ROI?”
- “Plan a 12-person executive dinner to build relationships with our top target accounts.”
- “Help me design a webinar funnel that gets a high show-up rate and turns attendees into leads.”
- “Write a follow-up plan for the 40 conversations we had at our trade show booth last week.”
Install in 3 steps
- 1
Download the skill
The ZIP contains the 6 original files, the MIT licence and an attribution note.
events.zip - 2
Add it to your agent
Claude Code (all projects)
mkdir -p ~/.claude/skills && unzip events.zip -d ~/.claude/skills/Claude Code / Agent SDK (this project only)
mkdir -p .claude/skills && unzip events.zip -d .claude/skills/Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.
- 3
Ask for the task
No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.
Get better results
- Give the agent your ICP, budget and team size up front so it can tailor the plan instead of asking follow-up questions.
- If you have a product marketing context file (for example .agents/product-marketing.md), the agent will read it first, so keep it updated.
- Ask for a portfolio view across several events rather than judging a single event on its own, since the skill recommends selecting events by their overall return.
What's inside
- evals/evals.json
- references/event-portfolio-strategy.md
- references/speaking.md
- references/sponsorship-roi.md
- references/webinar-funnel.md
- SKILL.md
Redistributed unmodified from coreyhaines31/marketingskills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.