Competitor & Alternative Pages
Drafts honest competitor comparison and alternative pages for SEO and buyers
- Repository
- coreyhaines31/marketingskills
- Stars
- 57,951
- Licence
- MIT
- Files
- 4 files
What it does
When installed, the agent writes competitor comparison pages such as 'Competitor alternative', 'You vs Competitor', and 'Competitor A vs Competitor B' pages, following a set structure for each format. It is told to refuse to guess which competitor to target, to acknowledge rivals' strengths, and to date every pricing or feature claim, so the pages are less likely to contain unsupported statements about other companies. It can also audit existing comparison pages for outdated claims.
Great for
- Marketing teams building SEO landing pages that target 'X alternative' or 'X vs Y' searches
- Founders who want buyer-facing comparison content that stays accurate and fair to competitors
- Teams auditing existing competitor pages for stale pricing or unverified claims
Skip it if
- Internal sales battle cards, which the skill itself says belong to a different skill (sales-enablement)
- Pure technical SEO checks on these pages, which the skill says belong to seo-audit; publishing unverified competitor claims without checking their current sites or docs risks legal or reputational harm
Try asking
- “Write a singular alternative page for people switching away from [Competitor] to our product”
- “Audit our existing comparison pages for claims that are out of date”
- “Create a 'Best [Competitor] alternatives' page with 4-7 real options and a comparison table”
Install in 3 steps
- 1
Download the skill
The ZIP contains the 4 original files, the MIT licence and an attribution note.
competitors.zip - 2
Add it to your agent
Claude Code (all projects)
mkdir -p ~/.claude/skills && unzip competitors.zip -d ~/.claude/skills/Claude Code / Agent SDK (this project only)
mkdir -p .claude/skills && unzip competitors.zip -d .claude/skills/Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.
- 3
Ask for the task
No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.
Get better results
- Provide the competitor's name and your product's differentiators up front, since the skill will ask rather than guess the competitor.
- Have the agent check competitor pricing and feature pages yourself and record the date, because the skill requires dated facts before publishing.
- Keep competitor data in one central file so updates flow to every page, as the skill recommends.
What's inside
- evals/evals.json
- references/content-architecture.md
- references/templates.md
- SKILL.md
Redistributed unmodified from coreyhaines31/marketingskills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.