Skip to content
Get packs

Competitor Profiling

Turns a list of competitor URLs into structured, comparable competitor profile documents.

Source Download skill
Repository
coreyhaines31/marketingskills
Stars
57,951
Licence
MIT
Files
4 files

What it does

Once installed, the agent takes a list of competitor website addresses and researches them: it scrapes key pages such as the homepage, pricing, features, and customer pages, optionally pulls SEO and market data, and writes each competitor up in a consistent markdown template. It keeps observed facts separate from its own inferences, dates every snapshot, and saves the raw data to folders so the research can be audited or re-checked later.

Great for

  • Marketing teams preparing a competitive landscape review
  • Founders who want a structured, side-by-side view of rivals' positioning and pricing
  • Product marketers building the inputs for comparison pages

Skip it if

  • Sales battle cards or account research, which the skill itself says belong to other skills (sales-enablement, prospecting), since the skill is limited to competitor profiling
  • Confirming a competitor lacks a feature or has a given price for public claims without checking their docs or a trial, because the skill only records what was observed on the pages checked as of a date

Try asking

  • “Profile these three competitors: https://example.com, https://example.org and https://example.net, focusing on pricing and positioning”
  • “Run a competitive audit on my main rivals and save the raw data by date”
  • “Who are my competitors? Build a competitor landscape from these URLs”
  • “Create a deep dive dossier on this competitor's content strategy”
Step-by-step guide: how to use Competitor ProfilingInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 4 original files, the MIT licence and an attribution note.

    competitor-profiling.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip competitor-profiling.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip competitor-profiling.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Provide the competitor URLs and your product context up front so the agent can skip clarifying questions.
  • Choose quick scan or deep profile depending on how much time and API spend you want to use.
  • Re-run periodically with a new date folder to compare snapshots over time; confirm any gap or pricing claim in primary sources before publishing it.

What's inside

  • evals/evals.json
  • references/templates.md
  • references/tool-reference.md
  • SKILL.md

Redistributed unmodified from coreyhaines31/marketingskills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.