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Brand Voice Guide

Keeps written content consistent with a brand's tone, vocabulary and writing rules

Source Download skill
Repository
luongnv89/claude-howto
Stars
46,401
Licence
MIT
Files
2 files

What it does

When installed, the agent checks its drafts of marketing copy, customer messages and public content against a set of brand voice rules: friendly but professional, clear and jargon-free, active voice, short sentences, a call to action, and preferred or banned words. The skill ships with example phrases to show what good and bad copy looks like. It is a set of written guidelines rather than a program, so it shapes the wording the agent produces.

Great for

  • Marketing teams that want every piece of copy to sound the same
  • Someone adapting this template to their own company's tone guide
  • Writers who want an agent to avoid buzzwords like 'leverage' or 'cutting-edge'

Skip it if

  • Teams with an established brand voice, unless they replace the included rules with their own (the content here describes a specific company's mission and values and would produce off-brand text for others)
  • Content that needs legal or regulatory review, since the skill only controls style, not accuracy or compliance

Try asking

  • “Rewrite this product announcement so it sounds friendly, clear and free of jargon”
  • “Draft a customer email about a delayed feature in our brand voice”
  • “Check this landing page copy against our writing and vocabulary rules”
Step-by-step guide: how to use Brand Voice GuideInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 2 original files, the MIT licence and an attribution note.

    brand-voice.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip brand-voice.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip brand-voice.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Edit the mission, values and word lists in SKILL.md to match your own brand before relying on it.
  • Paste an example of your best existing copy into the request so the agent can match it alongside the rules.
  • The skill is written in Chinese; ask for English output explicitly if you need it, or translate the rules first.

What's inside

  • SKILL.md
  • tone-examples.md

Redistributed unmodified from luongnv89/claude-howto under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.