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Brand Voice Guide

Keeps written content consistent with a brand's tone, mission and vocabulary rules

Source Download skill
Repository
luongnv89/claude-howto
Stars
46,401
Licence
MIT
Files
1 file

What it does

This skill gives the agent a written brand style guide: a mission statement, core values, a tone (friendly but professional, clear, confident, empathetic), writing do's and don'ts, preferred and banned words, and good/bad examples. When the agent drafts marketing copy, customer messages or public content, it follows these rules so the output sounds consistent. The example guide in the file is written for an AI automation company that promotes Claude, so it is a template to adapt rather than a generic tool.

Great for

  • Teams that want AI-drafted marketing or customer emails to match one consistent voice
  • Someone creating their own brand style guide who wants a starting template to replace the sample content
  • Writers who want banned jargon like 'leverage' or 'cutting-edge' filtered out of drafts

Skip it if

  • Companies other than the sample brand, unless the mission, values and vocabulary are rewritten, because the file's content is specific to its own brand (the output would drift toward the wrong messaging)
  • Legal, medical or regulated copy that needs formal review, since the skill only enforces style and does not check accuracy or compliance

Try asking

  • “Write a product announcement email in our brand voice”
  • “Rewrite this landing page paragraph so it avoids jargon and uses active voice”
  • “Draft a customer support reply that sounds friendly but professional”
Step-by-step guide: how to use Brand Voice GuideInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 1 original files, the MIT licence and an attribution note.

    brand-voice.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip brand-voice.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip brand-voice.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Replace the sample mission, values, and vocabulary lists with your own brand's rules before installing, otherwise the agent will apply another company's voice
  • Give the agent a few real examples of approved copy alongside the guide so it can match your style more closely
  • Note that the skill is set to user-invocable: false, so it is applied automatically when the agent detects marketing or brand-related requests rather than run by a slash command

What's inside

  • SKILL.md

Redistributed unmodified from luongnv89/claude-howto under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.