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Brand Voice Guide

Keeps all written content consistent with a defined brand voice, tone and vocabulary

Source Download skill
Repository
luongnv89/claude-howto
Stars
46,401
Licence
MIT
Files
4 files

What it does

This skill gives the agent a written style guide for one brand: its mission, core values, tone (friendly but professional, clear, confident, empathetic), preferred and banned words, and sample good and bad copy. When the agent drafts marketing text or customer messages, it follows these rules, such as addressing readers as 'you', using active voice, keeping sentences under 20 words, and avoiding jargon like 'leverage'. The guide's sample brand is an AI development-automation company, so its wording reflects that brand, not a general one.

Great for

  • Teams that want AI-drafted copy to match an existing brand voice after the guide is adapted to their own brand
  • Marketers producing many product posts, emails or announcements who need consistent wording
  • Developers or founders writing their first public content who want jargon-free, plain-language examples

Skip it if

  • Companies that do not customize the file: it describes a specific sample brand (AI workflow automation), so its mission, values and word lists would misrepresent another business
  • Final legal, regulatory or medical copy, which needs human review beyond a style guide
  • Users expecting automatic brand research: the skill only uses the rules written in its files and does not analyze the company's existing content

Try asking

  • “Write a product announcement email for our new release in our brand voice”
  • “Draft a social media post about our feature update that avoids jargon”
  • “Review this landing page paragraph and rewrite it to match our tone guidelines”
  • “Create a customer support reply that is friendly but professional”
Step-by-step guide: how to use Brand Voice GuideInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 4 original files, the MIT licence and an attribution note.

    brand-voice.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip brand-voice.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip brand-voice.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Edit the mission, values, tone and vocabulary sections in SKILL.md to describe your own brand before using it, since the included content is a sample.
  • Ask for a before-and-after comparison so you can see which banned words or long sentences were changed.
  • Use the templates folder (email and social post templates) as a starting structure, and add your own tone-examples to tone-examples.md for better matches.

What's inside

  • SKILL.md
  • templates/email-template.txt
  • templates/social-post-template.txt
  • tone-examples.md

Redistributed unmodified from luongnv89/claude-howto under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.