Marketing Skills
A set of markdown skill files that teach AI coding agents marketing tasks like CRO, copywriting, SEO and analy
- Stars
- 57.9k
- Forks
- 8.5k
- Licence
- MIT
- Language
- JavaScript
- Last update
- 6 days ago
- Type
- Learning resource
What it is
This is a collection of 'skills', which are markdown files containing frameworks and workflows for marketing work. When added to a project, an AI agent such as Claude Code, OpenAI Codex, or Cursor can recognize a marketing task and apply the relevant guidance. The README covers conversion optimization, copywriting, SEO, analytics, and growth engineering, and it is built by Corey Haines, with MIT licensing.
- Ask an agent to plan an A/B test using the ab-testing skill
- Have an agent draft or edit landing page or email copy using the copywriting skills
- Run an SEO or AI-search audit with the seo-audit and ai-seo skills
- Set up analytics tracking guidance through the analytics skill
Great for
- Technical marketers who already use AI coding agents
- Founders who want an agent to help with landing pages, copy, or SEO
- Teams wanting a shared set of marketing frameworks for AI tools
- People exploring ad creative, A/B testing, or cold email with an agent
Not ideal for
- People who do not use AI agents, since the files are designed to be read by agents (reason: no standalone interface is described)
- Anyone expecting a guaranteed marketing result, since the README presents frameworks and best practices, not outcomes
How to get it
- 1
Clone and build from source
You'll need: An AI agent that supports the Agent Skills spec, such as Claude Code or Cursor
Clone the repository
git clone https://github.com/coreyhaines31/marketingskills - 2
Run it
- Clone the repository or download a release zip
- Add the skills to your project so your agent can read them
- Describe a marketing task to your agent, such as reviewing a landing page
- Review the output and apply it with your own product context
- 3
Get the most out of it
- Start with the product-marketing skill so other skills have your product, audience, and positioning context
- Follow the tools/SETUP.md guide to connect marketing accounts with scoped, read-only credentials
- Use the cross-referenced skills together, such as copywriting with cro and ab-testing
Downloads
Strengths
- Free and MIT-licensed, with a large number of skills covering the full marketing funnel
- Skills cross-reference each other, with product-marketing as a shared foundation
- Works with several agents that support the Agent Skills spec
Trade-offs
- Some listed tool integrations are paid partners, and the README says partners do not influence core skill recommendations, which readers should judge for themselves
- Quality of output depends on the agent and on the user supplying accurate product and audience context
- README was truncated, so the full skill list and setup details were not fully visible
How it compares
| Project | Stars | Type | Level | Updated | Best for |
|---|---|---|---|---|---|
| marketingskills (this) | 57.9k | Learning resource | beginner | 6 days ago | Technical marketers who already use AI coding agents |
| ponytail | 182k | AI model / agent | beginner | 8 days ago | Developers who use Claude Code or similar AI agents and find the generated code too long |
| planning-with-files | 27.8k | Dev tool | beginner | 6 days ago | Developers running long multi-step tasks in Claude Code or Codex CLI |
| khazix-skills | 21.8k | Curated list | beginner | 1 months ago | Developers already using Claude Code, Codex, or another Agent Skills-compatible agent who want ready-made skills |
| hermes-agent | 260k | AI model / agent | intermediate | 4 days ago | Developers who want a personal agent they can host on their own server or machine |
| taste-skill | 108k | AI model / agent | beginner | 6 days ago | Developers using Claude Code or Codex who want less generic frontend output |
Stats synced from GitHub. The assessment above was drafted with AI from the project's README on 2026-10-29 and may miss recent changes — check the README before relying on a command. MIT licence: free to use, modify and distribute, including commercially, as long as you keep the copyright notice.